RR Digital

Performance Marketing

• Develop campaign plans based on client goals, target audiences, and budget allocations
• Build, launch, and manage paid advertising campaigns primarily across Meta platforms
• Monitor campaign performance daily and make data-driven optimization decisions
• Analyze CPL, CPA, conversion rates, and lead quality
• Scale successful campaigns while maintaining efficiency and profitability
• Execute A/B testing across audiences, creative, messaging, and landing page experiences
• Provide performance-based recommendations and insights to the Paid Advertising team
• Troubleshoot tracking, attribution, conversion, and pixel-related issues
• Maintain accurate campaign setup, budget management, and reporting processes
• Identify emerging trends, platform changes, and growth opportunities
• Present campaign performance insights and recommendations to internal stakeholders and clients
• Conduct independent research to uncover new opportunities, tactics, and best practices
• Ensure campaigns are launched accurately and on schedule
• Deliver accurate, actionable reporting on time
• Identify and resolve issues proactively
• Convey results, issues, successes, and key updates to clients

Paid Ads Strategist, Buyer

Marketing Operations

• Build, maintain, and optimize marketing automations using platforms such as Zapier, Make, and other integration tools
• Build scalable systems, processes, and documentation to improve operational efficiency
• Manage and maintain marketing systems to ensure leads flow accurately across platforms and are properly attributed
• Configure and troubleshoot marketing technology, including Google Tag Manager, Google Analytics, advertising platforms, APIs, and related systems
• Support conversion tracking across Google Ads, Meta Ads, and other digital marketing channels
• Build and maintain spreadsheets and reporting workflows to support accurate marketing data and operational reporting
• Analyze marketing and operational data to identify trends, validate information, and support data-driven decision making
• Troubleshoot scripts, integrations, and system issues to ensure marketing operations run smoothly
• Manage internal platforms by adding users, clients, permissions, and system resources as needed
• Partner with SEO, Operations, and Marketing teams to identify workflow gaps and implement process improvements
• Provide reporting and actionable insights to leadership to support business decisions
• Research, recommend, and implement new tools and technologies that improve marketing operations

Marketing Operations Specialist

Strategist

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Local Services Ads, Demand Gen, and YouTube for high-intent legal lead generation
• Build, manage, and scale paid social campaigns primarily across Meta (Facebook and Instagram), with opportunities to expand to LinkedIn, TikTok, or Reddit
• Develop holistic omni-channel paid media strategies aligned with client goals
• Perform daily monitoring and hands-on optimization of search terms, negative keywords, bidding strategies, audience targeting, creative assets, and ad copy
• Analyze CPL, CPA, conversion rates, impression share, Quality Score, and lead quality to scale accounts efficiently
• Execute continuous A/B testing across search copy, ad extensions, audience segments, creative assets, and landing page experiences
• Troubleshoot tracking, attribution, conversion actions, Google Tag Manager, GA4, Google Ads tags, and Meta pixels
• Maintain campaign setup, budget management, and reporting processes
• Present performance insights, strategies, and updates to internal teams and clients
• Drive measurable growth for law firm clients through paid media, SEO, web development, and marketing technology

Digital Strategist, Buyer

Full-stack Engineer

• Develop front-end applications using React, Node.js, and TypeScript
• Build backend services in Python running on AWS Lambda
• Develop and maintain workflows using AWS Step Functions, Textract, and Bedrock
• Support infrastructure managed through CloudFormation
• Build and enhance a multi-tenant, case-agnostic platform already serving active clients
• Collaborate closely with engineering leadership to deliver new functionality and platform improvements
• Leverage AI-assisted development tools to accelerate development and improve productivity
• Write clean, maintainable, production-ready code
• Deliver high-quality features quickly and reliably
• Keep front-end and back-end systems scalable, maintainable, and performant
• Support technical solutions aligned with business objectives and client needs
• Maintain high engineering standards while moving quickly
• Help the platform scale as new capabilities are introduced

AWS Full Stack Developer

SEO Marketing

• Develop and execute SEO strategies that drive rankings, organic traffic, lead generation, and business growth
• Serve as the primary point of contact for assigned client accounts
• Collaborate with content, development, and design teams to execute SEO initiatives
• Create and manage long-term content and optimization roadmaps
• Monitor rankings, traffic, conversions, and business outcomes
• Identify and resolve technical SEO issues
• Manage and optimize Google Business Profiles and local SEO initiatives
• Analyze competitors, industry trends, and search opportunities
• Stay ahead of Google algorithm updates and changes in search behavior
• Evaluate the impact of AI-driven search experiences and recommend strategic adjustments
• Present findings, recommendations, and performance updates to clients and internal stakeholders
• Mentor and support junior SEO team members when applicable
• Potentially manage one or more SEO team members

Paid Ads Strategist, Buyer

Marketing Operations Specialist

Digital Strategist, Buyer

AWS Full Stack Developer

SEO Lead