Paid Ads Strategist, Buyer

RR Digital

Media Buyer planning, optimizing, and scaling Meta advertising campaigns for RR Digital, a digital marketing agency serving law firms. Driving measurable lead-generation results through data analysis and testing.

Posted 8/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid media campaigns, particularly on Meta platforms, with a strong focus on data-driven optimization, performance reporting, and lead generation strategies. Proven ability to analyze campaign metrics and deliver actionable insights while maintaining accuracy and efficiency.

Highest-signal resume keywords

5+ Years Experience Managing Paid Media CampaignsMeta Ads Manager ProficiencyCampaign Attribution and Conversion TrackingReporting and Analytics Platforms ExperienceStrong Analytical and Problem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisData-Driven OptimizationLead Generation MarketingA/B Testing ExecutionBudget ManagementConversion Rate AnalysisCPL and CPA AnalysisTroubleshooting Tracking IssuesPerformance ReportingScaling Campaigns

Soft Skills

Strong Communication SkillsOrganizational SkillsAttention to DetailProactive Problem SolvingCollaboration Skills

Tools & Technologies

Meta Advertising PlatformsLooker StudioDomoTableauPower BIGoogle AdsTikTok AdvertisingReddit AdvertisingLinkedIn AdvertisingSnapchat Advertising

Industry Keywords

Paid Advertising CampaignsCampaign OptimizationLead QualityEmerging TrendsPerformance-Based RecommendationsClient GoalsTarget AudiencesBudget AllocationsIndependent ResearchCampaign Launch Accuracy

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Develop campaign plans based on client goals, target audiences, and budget allocations
Build, launch, and manage paid advertising campaigns primarily across Meta platforms
Monitor campaign performance daily and make data-driven optimization decisions
Analyze CPL, CPA, conversion rates, and lead quality
Scale successful campaigns while maintaining efficiency and profitability
Execute A/B testing across audiences, creative, messaging, and landing page experiences
Provide performance-based recommendations and insights to the Paid Advertising team
Troubleshoot tracking, attribution, conversion, and pixel-related issues
Maintain accurate campaign setup, budget management, and reporting processes
Identify emerging trends, platform changes, and growth opportunities
Present campaign performance insights and recommendations to internal stakeholders and clients
Conduct independent research to uncover new opportunities, tactics, and best practices
Ensure campaigns are launched accurately and on schedule
Deliver accurate, actionable reporting on time
Identify and resolve issues proactively
Convey results, issues, successes, and key updates to clients

Requirements

What you’ll need

Candidates must be based in the United States and authorized to work without sponsorship
5+ years of experience managing paid media campaigns
Experience with campaign attribution, conversion tracking, and performance reporting
Hands-on experience with Meta Ads Manager and paid social advertising
Experience scaling lead generation campaigns while maintaining efficiency targets
Experience with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI
Experience analyzing campaign performance and making data-driven optimization decisions
Strong understanding of lead generation and demand generation marketing
Strong analytical, organizational, and problem-solving skills
Ability to work independently, take initiative, and proactively solve problems
Proven ability to manage multiple campaigns and priorities simultaneously
Excellent attention to detail and commitment to accuracy
Strong communication and collaboration skills
Experience with Google Ads is an additional plus factor
Familiarity with TikTok, Reddit, LinkedIn, Snapchat, or X advertising platforms is an additional plus factor

Benefits

Comp & perks

401(k): Match 100% of employee contributions up to 4%
Unlimited Manager-Approved Paid Time Off
Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
Dental & Vision Insurance: Guardian
Company-provided MacBook
Fully Remote