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Marketing Operations Specialist
RR DigitalMarketing Operations Specialist optimizing automations, attribution, and reporting systems for RR Digital’s data-driven legal marketing partnerships with law firms.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketing Operations and Marketing Technology, with a strong focus on building and maintaining workflow automations, configuring marketing systems, and analyzing data to drive decision-making. Proficient in using tools like Zapier, Google Tag Manager, and Google Analytics to optimize marketing processes and improve operational efficiency.
Highest-signal resume keywords
Marketing OperationsWorkflow AutomationGoogle Tag ManagerGoogle AnalyticsData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Workflow AutomationData AnalysisTroubleshootingConversion TrackingAPI IntegrationDocumentation CreationOperational Process ImprovementExcelGoogle SheetsCall Tracking
Soft Skills
Analytical SkillsProblem-SolvingOrganizational SkillsAttention to Detail
Tools & Technologies
ZapierMakeMonday.comAsanaGoogle AdsMeta AdsCallRailAI Tools
Industry Keywords
Marketing TechnologyRevenue OperationsDigital MarketingOperational EfficiencyStartup Environment
About the role
Key responsibilities & impact- Build, maintain, and optimize marketing automations using platforms such as Zapier, Make, and other integration tools
- Build scalable systems, processes, and documentation to improve operational efficiency
- Manage and maintain marketing systems to ensure leads flow accurately across platforms and are properly attributed
- Configure and troubleshoot marketing technology, including Google Tag Manager, Google Analytics, advertising platforms, APIs, and related systems
- Support conversion tracking across Google Ads, Meta Ads, and other digital marketing channels
- Build and maintain spreadsheets and reporting workflows to support accurate marketing data and operational reporting
- Analyze marketing and operational data to identify trends, validate information, and support data-driven decision making
- Troubleshoot scripts, integrations, and system issues to ensure marketing operations run smoothly
- Manage internal platforms by adding users, clients, permissions, and system resources as needed
- Partner with SEO, Operations, and Marketing teams to identify workflow gaps and implement process improvements
- Provide reporting and actionable insights to leadership to support business decisions
- Research, recommend, and implement new tools and technologies that improve marketing operations
Requirements
What you’ll need- 2–4 years of experience in Marketing Operations, Revenue Operations, Marketing Technology, or a related field
- Experience building and maintaining workflow automations using tools such as Zapier, Make, or similar platforms
- Experience working with project management platforms such as Monday.com, Asana, or similar tools
- Experience configuring and troubleshooting Google Tag Manager and Google Analytics
- Experience supporting conversion tracking across Google Ads, Meta Ads, or similar advertising platforms
- Experience working with APIs, integrations, and marketing systems
- Strong analytical, troubleshooting, and problem-solving skills
- Strong organizational skills with exceptional attention to detail
- Experience creating documentation, workflows, and scalable operational processes
- Professional proficiency in English
- Candidates must be authorized to work in the United States without current or future sponsorship requirements
- Preferred: Experience working with Excel and/or Google Sheets to organize, analyze, and report on marketing or operational data
- Preferred: Experience managing CallRail or similar call tracking platforms
- Preferred: Experience working with AI tools to improve productivity and operational efficiency
- Preferred: Experience supporting marketing teams or digital marketing agencies
- Preferred: Experience working in a fast-paced startup environment
- Preferred: Bachelor’s degree in Marketing, Business, Information Systems, or a related field
Benefits
Comp & perks- 401(k): Match 100% of employee contributions up to 4%
- Unlimited Manager-Approved Paid Time Off
- Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
- Dental & Vision Insurance: Guardian
- Company-provided MacBook
- Fully Remote