Digital Strategist, Buyer

RR Digital

Digital Marketing Strategist driving Google and Meta paid campaigns for RR Digital, a law-firm marketing agency. Optimizing lead generation, attribution, and ROI across client accounts.

Posted 8/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads and paid social campaigns, with a strong focus on lead generation and performance metrics. Proficient in campaign attribution, conversion tracking, and utilizing analytics tools to drive measurable growth for clients in competitive industries.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagerCampaign AttributionLead Generation StrategiesPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsPPCSearch MarketingQuality Score OptimizationBidding StrategiesA/B TestingConversion TrackingAudience TargetingSEOMulti-Touch User Journeys

Soft Skills

Analytical SkillsOrganizational SkillsProblem-Solving SkillsAttention to DetailIndependence

Tools & Technologies

Google Analytics 4Google Tag ManagerLooker StudioDomoTableauPower BIMeta Pixels

Certifications & Qualifications

Google Ads CertificationMeta Paid Ads Certification

Industry Keywords

Legal Services MarketingHigh CPCsPerformance-Driven CampaignsRegulated IndustriesClient Account Management

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Local Services Ads, Demand Gen, and YouTube for high-intent legal lead generation
Build, manage, and scale paid social campaigns primarily across Meta (Facebook and Instagram), with opportunities to expand to LinkedIn, TikTok, or Reddit
Develop holistic omni-channel paid media strategies aligned with client goals
Perform daily monitoring and hands-on optimization of search terms, negative keywords, bidding strategies, audience targeting, creative assets, and ad copy
Analyze CPL, CPA, conversion rates, impression share, Quality Score, and lead quality to scale accounts efficiently
Execute continuous A/B testing across search copy, ad extensions, audience segments, creative assets, and landing page experiences
Troubleshoot tracking, attribution, conversion actions, Google Tag Manager, GA4, Google Ads tags, and Meta pixels
Maintain campaign setup, budget management, and reporting processes
Present performance insights, strategies, and updates to internal teams and clients
Drive measurable growth for law firm clients through paid media, SEO, web development, and marketing technology

Requirements

What you’ll need

Candidates must be based in the United States and authorized to work without sponsorship
5+ years of experience managing performance-driven paid media campaigns, with a strong, proven track record in Google Ads (Search/PPC)
Deep, hands-on experience with Google Ads Manager, Google Analytics 4 (GA4), and Meta Ads Manager
Proven experience scaling lead generation campaigns while maintaining efficiency and ROI targets
Technical proficiency with campaign attribution, conversion tracking, GTM, and performance reporting platforms such as Looker Studio, Domo, Tableau, or Power BI
Mastery of SEM fundamentals: match types, negative keyword strategies, Quality Score optimization, and automated bidding strategies
Strong understanding of performance marketing, lead generation, and multi-touch user journeys
Strong analytical, organizational, and problem-solving skills with excellent attention to detail
Ability to work independently, manage multiple client accounts, and take ownership of performance
Preferred: experience managing paid search and paid social campaigns for the legal vertical
Preferred: experience marketing legal services or working within highly regulated, competitive industries with high CPCs
Preferred: agency experience managing multiple client accounts simultaneously
Preferred: Google Ads and Meta Paid Ads Certifications
Preferred: experience with Google Local Service Ads

Benefits

Comp & perks

401(k): Match 100% of employee contributions up to 4%
Unlimited Manager-Approved Paid Time Off
Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
Dental & Vision Insurance: Guardian
Company-provided MacBook
Fully Remote