Director of Paid Media
Maximus
Head of Marketing
RoomRaccoon Hotel Tech
full-time
Posted on:
Origin: • 🇿🇦 South Africa
Visit company websiteJob Level
Lead
About the role
- Generate sustainable revenue growth by driving consistent demand for RoomRaccoon
- Fuel new customer acquisition and upsell opportunities with existing customers
- Lead and execute a robust demand generation strategy
- Partner closely with Sales & Customer Success to deliver a qualified pipeline, shorten sales cycles, and expand existing accounts
- Build multi-channel campaigns (digital, content, events, partnerships) with measurable impact on revenue growth
- Strengthen RoomRaccoon’s positioning and differentiation in global markets
- Champion the RoomRaccoon brand across all internal and external touchpoints, ensuring consistency and relevance
- Monitor market trends, competitor activities, and customer insights to refine brand and product messaging
- Lead, inspire and grow a high-performing marketing team of 10+ people; drive recruitment, development and performance management
- Cultivate a data-driven culture with clear KPIs and ROI accountability
- Work hand-in-hand with the Chief Revenue Officer and Head of Digital Marketing to align brand, demand generation and revenue goals
- Collaborate with the Chief Product Officer on go-to-market strategies for new and existing features
- Partner with the Leadership Team to ensure marketing initiatives contribute to growth targets
- Own the Marketing budget and ensure effective resource allocation to maximise ROI
- Continuously track, measure and optimise marketing performance across all channels
Requirements
- Proven success in leading demand generation and brand marketing within a SaaS company, ideally beyond €10M ARR
- Experience driving measurable pipeline and revenue growth in competitive markets
- Strong background in scaling teams and marketing programs internationally
- Track record of exceeding targets and driving team success
- Demand generation expertise with performance marketing, funnel optimisation and account-based marketing
- Excellent leadership skills with a history of building and developing high-performing teams
- Strong communication skills with ability to influence stakeholders
- Creative yet data-driven mindset
- Resilient, adaptable, and able to thrive in a high-growth, fast-paced environment
- English language required
- Experience managing and scaling international marketing teams of 10+ people
- Experience building and executing demand generation strategies that directly drove revenue growth
