Maximus

Director of Paid Media

Maximus

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $165,000 - $225,000 per year

Job Level

Lead

About the role

  • Maximus is a mission-driven consumer performance medicine telehealth company providing content, community, and clinical support to optimize health, wellness, and hormones
  • Own strategy, execution, and optimization of all paid media channels to accelerate growth and market leadership
  • Develop and lead paid media strategy across search, social, display, video, and emerging channels
  • Manage paid media budget and optimize spend allocation for efficiency and impact
  • Oversee campaign execution end-to-end: audience targeting, creative testing, bid strategies, reporting
  • Implement advanced measurement frameworks including attribution modeling and incrementality testing
  • Collaborate with brand, creative, and analytics teams to align messaging, assets, and KPIs
  • Foster relationships with platform partners (Google, Meta, TikTok) for beta programs and insights
  • Drive continuous experimentation to unlock new channels, audiences, and formats
  • Ensure campaigns meet acquisition, retention, and LTV goals
  • Recruit, mentor, and develop a high-performing paid media team
  • Maintain an active pulse on industry trends and competitor strategies

Requirements

  • 10+ years of experience in performance marketing, with a focus on managing large-scale paid media budgets
  • Proven track record of delivering significant ROI through multi-channel campaigns in high-growth consumer businesses
  • Expertise in advanced targeting, optimization techniques, and measurement tools
  • Strong analytical skills, with proficiency in interpreting data and translating insights into action
  • Experience managing agencies, vendors, and internal teams
  • Deep knowledge of paid social, paid search, programmatic, and emerging ad platforms
  • Exceptional leadership, communication, and cross-functional collaboration skills
  • (Preferred) Experience in health, wellness, or performance-focused industries
  • (Preferred) Hands-on expertise with marketing automation, CDPs, and personalization tools
  • (Preferred) Familiarity with subscription or membership-based business models
  • (Preferred) Early adoption of AI-driven media buying and creative optimization technologies