Maximus

Ecommerce

• Own the Maximus marketing website as the primary conversion engine, optimizing every element up to the point of customer conversion
• Lead the migration from Sanity CMS to Webflow, establishing a modern, marketer-controlled web platform that reduces engineering dependency
• Build and run a scaled test-and-learn landing page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths
• Leverage AI tools (Claude, Claude Code, etc.) to make rapid site updates, content changes, and optimizations without relying on engineering resources
• Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conversion metrics
• Implement personalization strategies that deliver relevant experiences based on visitor behavior, source, and intent
• Establish and exceed aggressive targets for site conversion rates and cost per acquisition
• Develop and execute a comprehensive SEO strategy to establish Maximus as the authority in performance medicine
• Pioneer our approach to AI engine optimization, ensuring Maximus appears prominently in ChatGPT, Claude, Gemini, Grok, Perplexity, and emerging AI platforms
• Build a content engine that drives organic traffic while maintaining scientific accuracy and brand premium positioning
• Own organic traffic growth targets, consistently expanding our share of voice in key search verticals
• Stay ahead of algorithm changes and emerging discovery platforms to maintain competitive advantage
• Map and optimize every step of the prospect journey from awareness through conversion
• Partner closely with Paid Media to ensure seamless experiences from ad click to sign-up
• Develop sophisticated attribution models to understand the true impact of each pre-conversion touchpoint
• Create cohesive acquisition experiences across web, mobile, and emerging digital platforms
• Implement advanced analytics to understand visitor behavior and predict conversion likelihood
• Manage and mentor the Lifecycle Marketing lead responsible for email and SMS programs
• Directly manage a designer supporting web and lifecycle creative needs
• Oversee prospect nurture campaigns and behavior-triggered automation flows that drive conversion
• Direct retention and re-engagement campaigns for lapsed customers (in partnership with Product team)
• Ensure lifecycle programs effectively support both acquisition and retention objectives
• Champion segmentation strategies that identify high-value prospects and at-risk customers
• Serve as a key stakeholder and advisor on post-conversion customer experience owned by Product Management
• Provide data-driven insights on customer expectations formed during the acquisition journey
• Collaborate on optimizing the handoff from marketing to product experience
• Share conversion and behavioral data to inform product roadmap decisions
• Ensure brand and message consistency across the entire customer lifecycle
• Partner with Product teams to align acquisition strategies with product capabilities and roadmap
• Collaborate with Creative to ensure brand consistency while optimizing for performance
• Work with Data/Analytics teams to build robust measurement frameworks across the full funnel
• Own and manage the development resource work queue assigned to the Digital Experience team, prioritizing engineering support for web and lifecycle initiatives
• Coordinate with Customer Success to understand customer feedback and pain points
• Define and own key acquisition metrics including conversion rate, organic traffic, CAC, and attribution models
• Build real-time dashboards that provide actionable insights on the acquisition funnel
• Conduct regular competitive analysis of acquisition strategies and conversion experiences
• Present performance updates and strategic recommendations to executive leadership
• Foster a culture of experimentation and data-driven decision making

Head of Digital Experience, Conversion Rate Optimization