Maximus

Chief Marketing Officer

• Own the company revenue target; translate it into growth plans and budget allocation
• Define buyer personas for each acquisition channel and understand their differences
• Own creative strategy and messaging architecture tailored to specific personas
• Understand and tell the story of Maximus across different mediums and channels
• Own paid media performance; scale influencer, creator, and affiliate programs
• Manage site experience and conversion from landing to purchase
• Restructure the existing team and build the operating rhythm

Head of Growth – Marketing

Product Manager

• Own the post-signup product roadmap end to end: define the strategy, prioritize the backlog, and ship with your dedicated engineering pod and design partner
• Improve the digital patient experience across provider messaging, check-ins, lab results, protocol content, and subscription management (pause, plan changes, payment recovery, cancellation)
• Own the physical journey as a product surface: drive lab completion rates for at-home kits and Quest walk-in draws, and build the flows that keep patients synced with providers for controlled-substance protocols
• Reduce avoidable churn by identifying and removing friction at the moments where patients stall: incomplete labs, missed provider syncs, delayed refills, confusing protocol transitions
• Partner with the growth team on cross-protocol adoption, owning the in-product recommendation and enrollment experience while growth owns campaigns and offers
• Define and instrument the metrics that matter: retention and LTV by protocol and cohort, lab completion rate, provider sync compliance, time-to-refill, and cross-protocol attach rate
• Partner closely with our Care Team in our continuous voice-of-customer practice using our feedback aggregation across support conversations and community channels, and turn qualitative signal into roadmap decisions
• Work daily with clinical operations, pharmacy partners, care team, and lifecycle marketing

Senior Product Manager, Patient Experience

Clinician

• 100% amount of time will be spent delivering clinical services.
• Working with Adolescents and Families in a school/clinical setting.
• Provide DSM diagnostic assessment and treatment plan and make appropriate recommendations and referrals and document in accordance with regulatory agencies and policy and procedures.
• Implement interventions utilizing Evidence Based Practices
• Participate in (IDT) interdisciplinary treatment team meetings focused on client mental health care.
• Facilitate groups using Evidence Based Practices to assist and empower clients in improving their ability to manage their mental health needs and achieve recovery.
• Consultation/supervision with attending psychiatrist and mental health specialist on best course of treatment recommendations and dispositions.

Clinician, LMSW, LCSW, LMHC, LMFT, LCAT

Marketing

• Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene
• Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment
• Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging
• Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping
• Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization
• Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edge
• Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives
• Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency
• Build and optimize prospect nurture sequences that convert leads into clients
• Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)
• A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metrics
• Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications
• Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value
• Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn drivers
• Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement
• Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience
• Develop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol
• Use Liquid logic and dynamic content to personalize messaging at scale across all channels
• Champion suppression logic and frequency capping to protect client experience and deliverability
• Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions
• Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, revenue per send, unsubscribe rates, and channel-level contribution to LTV
• Build and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performance
• Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements
• Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership
• Partner with Creative to develop email and SMS templates, ensuring brand consistency while optimizing for performance
• Work with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggers
• Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences
• Coordinate with Customer Success and Clinical teams to ensure operational communications reflect current protocols and policies
• Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy

Head of Growth – Marketing

Senior Product Manager, Patient Experience

Clinician, LMSW, LCSW, LMHC, LMFT, LCAT

Lifecycle Marketing Manager