Maximus

Art Director

• Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms
• Lead the conceptualization and creation of high-converting ad creative, including both video and static ads - for always-on and seasonal campaigns, plus product launches
• Analyze creative performance data and iterate on campaigns for optimal ROAS
• Create compelling narratives around health optimization, peak performance, and wellness that comply with regulatory requirements
• Develop and maintain brand consistency across channels while allowing for platform-specific creative adaptations
• Provide clear direction to designers, editors, and other in-house creatives
• Collaborate cross-functionally across the marketing, product, clinical, and compliance teams
• Manage relationships and workflows with external creative agencies and freelance talent
• Present creative concepts and performance metrics to executive leadership and stakeholders
• Help foster a culture of creative excellence and continuous learning
• Oversee end-to-end creative production processes from concept to launch
• Manage multiple creative projects simultaneously while ensuring timely delivery and quality standards
• Develop templates and repeatable creative constructs
• Ensure all creative assets meet platform specifications and compliance requirements
• Leverage AI ad creation platforms to produce and iterate creative at scale
• Stay current with category and cultural trends that could inform new work
• Regularly report on ad results and effectiveness
• Use data insights to inform creative strategy and identify opportunities for improvement
• A/B test creative elements including messaging, visuals, CTAs, and formats
• Stay current with platform algorithm changes and creative best practices

Associate Creative Director, Advertising & Content

Designer

• Design and produce high-quality, high-converting product pages, campaign landing pages, marketing assets, and advertisements for digital channels
• Build web page layouts, applying brand design system and UX/UI best practices
• Generate product-focused and human-centric imagery for use across platforms
• Follow brand guidelines and ensure brand consistency across all touchpoints
• Collaborate with marketing team to conceptualize and execute creative campaigns from brief to final delivery
• Contribute design expertise and execution to other projects as required
• Understand ad performance metrics and then iterate based on data-driven insights
• Work closely with Integrated Marketing and Paid Media teams to understand campaign objectives and creative requirements
• Adapt high-performing creative concepts across multiple platforms and target demos
• Maintain a fast-paced production schedule to support aggressive growth targets
• Stay current with DTC marketing trends, platform updates, and creative best practices
• Contribute to creative strategy discussions and campaign planning sessions
• Manage multiple projects simultaneously using Asana for task tracking and deadline management
• Coordinate with external agencies, influencers, and contractors as needed
• Present creative concepts and final deliverables to internal stakeholders
• Maintain organized asset libraries and version control systems

Graphic Designer – Web

• Design and produce high-quality, high-converting product pages, campaign landing pages, marketing assets, and advertisements for digital channels
• Build web page layouts, applying brand design system and UX/UI best practices
• Generate product-focused and human-centric imagery for use across platforms
• Follow brand guidelines and ensure brand consistency across all touchpoints
• Collaborate with marketing team to conceptualize and execute creative campaigns from brief to final delivery
• Contribute design expertise and execution to other projects as required
• Understand ad performance metrics and then iterate based on data-driven insights
• Work closely with Integrated Marketing and Paid Media teams to understand campaign objectives and creative requirements
• Adapt high-performing creative concepts across multiple platforms and target demos
• Maintain a fast-paced production schedule to support aggressive growth targets
• Stay current with DTC marketing trends, platform updates, and creative best practices
• Contribute to creative strategy discussions and campaign planning sessions
• Consistent, thoughtful application of visual identity system
• Manage multiple projects simultaneously using Asana for task tracking and deadline management
• Coordinate with external agencies, influencers, and contractors as needed
• Present creative concepts and final deliverables to internal stakeholders
• Maintain organized asset libraries and version control systems

Graphic Designer, Web

Learning and Development

• Help center ownership and maintenance: Own the process of auditing, restructuring and maintaining an optimized, searchable knowledge ecosystem for internal and external help centers.
• Governance & lifecycle: Define standards, review cadences, and archival processes so content stays fresh, reliable, and trustworthy.
• Information architecture: Build and maintain a logical taxonomy, tagging strategy, and content hierarchy that scales without making it harder for our teams or customers to navigate.
• Insights & iteration: Track search behavior, failed queries, and content performance to drive continuous improvement across key metrics (ticket volume, first contact resolution, self-service deflection, retention, and content health).
• AI optimization support: Improve AI answer quality by tuning Fin settings, syncing knowledge content, and reducing bot fallback rates.

Knowledge Manager

Performance Marketing

• Take end-to-end ownership of campaign setup, management, and optimization across Meta (Facebook/Instagram) and Reddit, transitioning these responsibilities from our current agency partners.
• Utilize creative analytics tools to analyze performance and provide data-backed feedback to our Creative Director and design team to build a high-velocity creative pipeline.
• Utilize internal analytics and multi touch attribution tools alongside platform data to triangulate performance, understand the customer journey, and make informed budget allocation decisions.
• Execute the launch of new channels as we scale, supporting our goal of expanding into multiple channels in 2026.
• Assist in the set up and evaluation of A/B testing and conversion lift studies. Future state, 3rd party geo-lift studies
• Maintain visible work queues and rigorous reporting standards. You will prepare data for weekly paid media performance reviews to discuss budget shifts and anomalies.

Paid Social Specialist

• Take end-to-end ownership of campaign setup, management, and optimization across Meta (Facebook/Instagram) and Reddit, transitioning these responsibilities from our current agency partners.
• Utilize creative analytics tools to analyze performance and provide data-backed feedback to our Creative Director and design team to build a high-velocity creative pipeline.
• Utilize internal analytics and multi touch attribution tools alongside platform data to triangulate performance, understand the customer journey, and make informed budget allocation decisions.
• Execute the launch of new channels as we scale, supporting our goal of expanding into multiple channels in 2026.
• Assist in the set up and evaluation of A/B testing and conversion lift studies.

Chief Operating Officer

• Oversee the end-to-end supply chain — from pharmacy sourcing and compounding partnerships to logistics and fulfillment.
• Manage relationships with compounding pharmacies, manufacturers, and labs.
• Drive cost efficiency and operational reliability while ensuring compliance with pharmacy and state board regulations.
• Lead clinical operations in partnership with the Medical Director and Head of Clinical Operations.
• Oversee provider scheduling, documentation standards, utilization, and quality metrics.
• Ensure MSO/PC workflows are compliant and tightly integrated with operational systems.
• Build scalable processes that maintain patient safety and clinical excellence.
• Manage the customer support organization and external BPO partners.
• Improve CSAT/NPS, time-to-resolution, and renewal rates through data and automation.
• Implement QA, training, and escalation protocols to enhance service consistency.
• Translate patient feedback into actionable insights for product and operations.
• Partner with the CEO and Head of Finance on operating metrics, forecasting, and quarterly planning.
• Support board and investor communications with clear, data-driven reporting.
• Collaborate with Product, Marketing, and Engineering to align execution against growth targets.
• Lead company-wide initiatives that improve efficiency, margin, and customer experience.
• Partner with the Head of Finance or People Lead on headcount planning, recruiting, and performance management.
• Coordinate with external counsel on regulatory compliance across pharmacy, telehealth, and corporate entities.
• Reinforce a culture grounded in Merit, Excellence, and Intelligence (MEI).

Chief Operating Officer – Operations

Financial Planning and Analysis

• Develop and execute a financial roadmap that aligns with our core mission of transcending genetic and environmental limitations for men.
• Lead annual and seasonal budget planning, oversee in-season forecasts, and build robust revenue and profitability models to ensure we hit our revenue and EBITDA targets.
• Own cash flow forecasting, liquidity planning, and our banking relationships.
• Define, track, and evangelize financial targets and KPIs that drive top-line growth, margin improvement, and capital efficiency.
• Craft compelling investor decks, board materials, and financial narratives that tell the story of our growth and impact.
• Equip the organization with the tools and financial literacy needed to measure performance and make data-driven investment decisions.
• Collaborate with cross-functional leadership to translate financial plans into real-world execution, finding new ways to drive revenue, optimize margins, and allocate resources with disciplined intensity.
• Deliver financial intelligence that drives action and accelerates our data-driven culture.
• Lead accurate and timely GAAP and cash-based reporting for all internal and external stakeholders.

Vice President of Finance

Product Manager

• Take ownership of key growth KPIs including conversion rates and registration rate, monitoring and communicating those cross-functionally
• Design and execute a high-velocity A/B testing roadmap, running dozens of experiments quarterly to optimize every touchpoint from acquisition to activation
• Lead pricing strategy and experimentation to maximize revenue while maintaining exceptional customer lifetime value
• Establish a shared Growth vision that is communicated and bought in across the company
• Dive deep into data to understand user behavior, identify bottlenecks, and uncover growth opportunities—then move quickly to test hypotheses
• Collaborate closely with marketing, analytics, engineering, clinical, finance, and customer success teams to align on growth priorities and execute seamlessly

Senior Growth Product Manager

• Develop and execute a financial roadmap aligned with the company mission
• Lead annual and seasonal budget planning, in-season forecasts, and revenue/profitability modeling to hit revenue and EBITDA targets
• Own cash flow forecasting, liquidity planning, and banking relationships; advise CEO and Board on financial risks and opportunities
• Define, track, and evangelize financial targets and KPIs to drive top-line growth, margin improvement, and capital efficiency
• Craft investor decks, board materials, and financial narratives
• Equip the organization with financial tools and literacy for data-driven investment decisions
• Collaborate with cross-functional leadership to translate financial plans into execution and optimize resources
• Deliver weekly, monthly, and quarterly actionable reporting for leadership and investors
• Create decision-driving financial tools and champion digital dashboards to foster a data-driven culture
• Lead accurate and timely GAAP and cash-based reporting; oversee tax compliance, audit preparation, and regulatory filings
• Provide MSO/PC structure guidance and maintain strong internal controls and a disciplined accounting calendar
• Support capital planning and fundraising (equity and debt) and create a multi-year growth roadmap
• Support contract reviews and manage legal and regulatory filings to ensure compliance

Head / Vice President, Finance

Customer Support

• Lead and develop a 25+ person customer support team (onshore + offshore), building a leadership bench
• Establish clear performance standards, career ladders, and coaching/development/training programs
• Own SLAs and KPIs (CSAT, NPS, resolution time, first contact resolution) and workforce management
• Implement automation, macros, and tools to improve efficiency and scalability
• Introduce QA programs, escalation frameworks, and training processes to standardize excellence
• Serve as the voice of patients and CS reps cross-functionally with Product, Engineering, Clinical, and Supply Chain
• Drive feedback loops to identify top patient pain points and resolve root causes
• Represent CS in leadership discussions and prepare reporting for leadership, board, and investors
• Ensure a seamless, empathetic, and efficient patient experience and partner to improve LTV, retention, and engagement
• Define and execute vision for scaling CS, including leveraging AI and designing org structure, systems, and processes

Director of Customer Support

• Maximus is a mission-driven consumer performance medicine telehealth company providing content, community, and clinical support to optimize health, wellness, and hormones
• Establish and elevate Maximus as the definitive brand in performance medicine; build and lead creative vision and systems
• Define and evolve Maximus's visual identity across all touchpoints and develop comprehensive brand standards and brand book
• Build and optimize a high-velocity creative asset generation engine and implement systems/workflows balancing excellence and speed
• Establish metrics and KPIs to measure creative impact and drive adoption of emerging creative technologies and AI tools
• Recruit, mentor, and lead a world-class creative team and develop career paths while balancing in-house and external partnerships
• Collaborate with Marketing, Product, Growth, clinical, science, technology, Sales, and Partnerships to translate business and medical concepts into engaging creative
• Oversee all creative output including campaigns, digital experiences, product design, environmental design, and content creation

Creative Director, Marketing

Ecommerce

• Own the marketing website as the primary conversion engine and run A/B testing, site performance, personalization, and conversion targets
• Develop and execute comprehensive SEO and AI discovery strategies and build a scientific content engine to grow organic traffic
• Map and optimize the full pre-conversion prospect journey, partner with Paid Media, and build attribution models
• Lead lifecycle marketing supporting acquisition and retention, managing email/SMS, nurture campaigns, and segmentation
• Serve as product experience partner to ensure smooth handoffs and use conversion data to inform roadmap
• Lead cross-functional collaboration with Product, Creative, Data/Analytics, Customer Success, and Sales
• Define and own acquisition metrics (conversion rate, organic traffic, CAC), conduct competitive analysis, and present to executives
• Mentor team members and foster a culture of experimentation and data-driven decision making

Senior Manager, Digital Experience

• Maximus is a mission-driven consumer performance medicine telehealth company providing content, community, and clinical support to optimize health, wellness, and hormones
• Own strategy, execution, and optimization of all paid media channels to accelerate growth and market leadership
• Develop and lead paid media strategy across search, social, display, video, and emerging channels
• Manage paid media budget and optimize spend allocation for efficiency and impact
• Oversee campaign execution end-to-end: audience targeting, creative testing, bid strategies, reporting
• Implement advanced measurement frameworks including attribution modeling and incrementality testing
• Collaborate with brand, creative, and analytics teams to align messaging, assets, and KPIs
• Foster relationships with platform partners (Google, Meta, TikTok) for beta programs and insights
• Drive continuous experimentation to unlock new channels, audiences, and formats
• Ensure campaigns meet acquisition, retention, and LTV goals
• Recruit, mentor, and develop a high-performing paid media team
• Maintain an active pulse on industry trends and competitor strategies

Associate Creative Director, Advertising & Content

Associate Creative Director, Advertising & Content

Graphic Designer – Web

Graphic Designer, Web

Knowledge Manager

Paid Social Specialist

Paid Social Specialist

Associate Creative Director, Advertising & Content

Graphic Designer – Web

Paid Social Specialist

Knowledge Manager

Chief Operating Officer – Operations

Vice President of Finance

Senior Growth Product Manager

Head / Vice President, Finance

Director of Customer Support

Creative Director, Marketing

Senior Manager, Digital Experience

Director of Paid Media