Head of Growth – Marketing

Maximus

Head of Growth & Marketing at Maximus providing men with content, community, and clinical support while driving revenue and growth strategies.

Posted 7/25/2026full-timeRemote • New York • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth and performance marketing with a strong focus on revenue ownership, team leadership, and strategic planning. Proven ability to develop and execute persona-driven creative strategies while optimizing paid media performance and conversion rates.

Highest-signal resume keywords

Growth Marketing LeadershipRevenue OwnershipPaid Social FluencyInfluencer Program DevelopmentPost-Click Conversion Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth MarketingPerformance MarketingDTC Subscription Business ScalingPaid SearchPaid Media ManagementCreative Strategy DevelopmentAnalytical SkillsConversion Rate OptimizationTeam RestructuringAgency Management

Soft Skills

StorytellingTeam BuildingStrategic ThinkingCommunication

Industry Keywords

Buyer PersonasAcquisition ChannelsInfluencer MarketingAffiliate ProgramsMarketing Organization Building

About the role

Key responsibilities & impact

Own the company revenue target; translate it into growth plans and budget allocation
Define buyer personas for each acquisition channel and understand their differences
Own creative strategy and messaging architecture tailored to specific personas
Understand and tell the story of Maximus across different mediums and channels
Own paid media performance; scale influencer, creator, and affiliate programs
Manage site experience and conversion from landing to purchase
Restructure the existing team and build the operating rhythm

Requirements

What you’ll need

10+ years in growth/performance marketing, including 5+ years leading teams
Proven success scaling a DTC subscription business with a high-consideration product
Demonstrated ownership of a revenue number, not just a media budget
Deep hands-on fluency in paid social and paid search, plus real experience building influencer and affiliate programs
A portfolio of persona-driven creative strategy
Experience owning post-click conversion and the analytical depth to back it
Builder profile: has restructured or built a marketing org, hired senior channel leads, and managed agencies

Benefits

Comp & perks

Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)
Full Suite: Medical, Dental, Vision, Life Insurance
Best-in-class 401K options
Flexible vacation/time-off policies
Liquidity of options whenever available
Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)