Lifecycle Marketing Manager

Maximus

Lifecycle Marketing Manager optimizing messaging operations using Braze at a telehealth company. Responsible for email and SMS communications in customer lifecycle management.

Posted 6/19/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $165,000 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene
Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment
Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging
Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping
Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization
Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edge
Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives
Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency
Build and optimize prospect nurture sequences that convert leads into clients
Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)
A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metrics
Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications
Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value
Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn drivers
Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement
Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience
Develop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol
Use Liquid logic and dynamic content to personalize messaging at scale across all channels
Champion suppression logic and frequency capping to protect client experience and deliverability
Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions
Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, revenue per send, unsubscribe rates, and channel-level contribution to LTV
Build and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performance
Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements
Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership
Partner with Creative to develop email and SMS templates, ensuring brand consistency while optimizing for performance
Work with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggers
Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences
Coordinate with Customer Success and Clinical teams to ensure operational communications reflect current protocols and policies
Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy

Requirements

What you’ll need

4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environment
Deep Braze expertise—you’ve built Canvas flows from scratch, written complex Liquid logic, managed deliverability at scale, and architected campaign taxonomies that keep a growing messaging program organized
Experience integrating a CDP (Segment preferred) with Braze, including event schema design, custom attribute mapping, and real-time data flow management
Proven ability to manage both marketing broadcast and transactional/operational messaging programs within a single platform
Strong working knowledge of email deliverability: IP warming, authentication (SPF, DKIM, DMARC), sender reputation management, and inbox placement strategies
Experience with A/B and multivariate testing methodologies for email and SMS optimization
Proficiency in Looker, Google Analytics, or comparable analytics tools for building lifecycle reporting
Strong analytical mindset with the ability to translate data into actionable optimization decisions
Excellent copywriting instincts—you know what makes a subject line open and a CTA click, and you can write or edit when needed
Demonstrated fluency with AI tools (e.g., Claude, ChatGPT) for writing and refining messaging copy, evaluating campaign effectiveness, generating test variants, and accelerating creative output across email and SMS programs
Experience in health, wellness, telehealth, or subscription commerce is a strong plus
Bachelor’s degree in Marketing, Communications, or related field

Benefits

Comp & perks

Competitive compensation package including equity
Comprehensive health and wellness benefits
Access to Maximus performance medicine services and products
Flexible work arrangements
Budget for continuous learning, tools, and professional development
The chance to work with a world-class team obsessed with human optimization
Full Suite: Medical, Dental, Vision, Life Insurance
Flexible vacation/time-off policies
Liquidity of options whenever available
Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRM marketingBrazeCanvas flowsLiquid logicevent schema designA/B testingmultivariate testingemail deliverabilitydata analysis

Soft Skills

analytical mindsetcopywritingcommunicationcollaborationstrategic thinkingproblem-solvingcreativityattention to detailproject managementclient engagement

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Communications