Risepoint

Crypto

• Serve as the primary system administrator for the DAM platform, managing user roles, permissions, and access controls.
• Configure and maintain platform settings, integrations, and workflows in coordination with teams as needed.
• Monitor system performance, troubleshoot issues, and liaise with the DAM vendor on upgrades, bug fixes, and new feature releases.
• Evaluate and implement integrations between the DAM and adjacent tools (CMS, DXP, creative suites, project management platforms).
• Maintain and evolve the DAM taxonomy in collaboration with Creative Operations and UX/DX leadership.
• Maintain and continuously improve the metadata schema, controlled vocabulary, and taxonomy frameworks to ensure consistent, searchable asset cataloging.
• Establish and enforce DAM governance policies including asset lifecycle management, version control, rights and usage tracking, and archival procedures.
• Define and manage task template libraries for asset upload types (photography, video, paid media, email, etc.)
• Partner with legal and compliance teams to manage licensing, copyright attribution, and expiration flagging for all assets.
• Conduct regular audits of the asset library to ensure accuracy, relevance, and compliance with governance standards.
• Oversee the ingestion, tagging, and organization of new digital assets submitted by creative, marketing, and external agency teams.
• Develop and enforce upload standards, file naming conventions, and quality control processes to maintain a clean, reliable asset repository.
• Manage the asset request and approval workflow, ensuring timely review and publication of assets.
• Establish and maintain RACI for DAM-related activities across internal teams and external implementation partners.
• Develop onboarding materials, user guides, and training programs to drive DAM adoption across internal teams and external partners.
• Act as the internal subject matter expert and go-to resource for DAM best practices and platform capabilities.
• Host periodic training sessions, webinars, and office hours to support users at varying levels of proficiency.
• Track and report on DAM usage metrics, adoption rates, search performance, and asset utilization to inform strategic improvements.
• Identify gaps in the asset library and collaborate with creative and content teams to prioritize production of missing or outdated assets.
• Monitor platform capabilities, Optimizely product updates, and DAM best practices to recommend enhancements.
• Stay current on DAM industry trends, emerging technologies, and best practices to recommend platform enhancements and process improvements.
• Lead or contribute to DAM migration projects, re-platforming initiatives, or major taxonomy overhauls as business needs evolve.

Digital Asset Manager

Account Manager

• Drive the operational success of university partnerships
• Serve as the primary operational point of contact for assigned university partners
• Lead the execution of operational plans
• Analyze partner data and trends to recommend actionable improvements

Partner Operations Manager

Data Engineer

• Design, build, and own scalable data pipelines and dimensional models on Databricks (PySpark, SQL, medallion architecture) — delivering trusted, on-time data products and meeting SLAs within your assigned scope.
• Ingest data from operational and SaaS sources such as Salesforce into the lakehouse, favoring managed connectors like Lakeflow Connect where appropriate.
• Build and maintain Kimball-style dimensional models — facts, conformed dimensions, and slowly changing dimensions — as the analytics layer of record.
• Develop, test, and document transformations in dbt (models, sources, snapshots, tests, exposures) with strong CI discipline.
• Manage data assets in Unity Catalog, including catalogs, schemas, permissions, and lineage.
• Optimize performance and cost through cluster and warehouse sizing, Spark tuning, partitioning, and tagging for cost attribution.
• Operationalize machine learning workflows using MLflow for experiment tracking, model registry, and deployment, applying MLOps best practices.
• Help coordinating day-to-day work with offshore vendor engineering resources — setting priorities, sequencing deliverables, and keeping their work aligned to sprint commitments and the platform roadmap.
• Translate business and technical requirements into clear specifications, acceptance criteria, and design guidance that offshore teams can execute with minimal ambiguity.
• Quality-check offshore deliverables through code review, testing, and validation against data standards, performance targets, and definition-of-done before changes are promoted to production.
• Collaborates with data architects, analysts, and business stakeholders to keep data accurate and well-governed, building alignment within the team and with immediate cross-functional partners on delivery.
• Uphold engineering standards, code review practices, and documentation conventions across both onshore and offshore contributors.
• Support the team's growth by training and coaching engineers on tools, standards, and best practices as the platform scales.

Senior Data Engineer

Marketing Operations

• Sets enterprise-level brand and content strategy, then builds the organization to execute it
• Transforms creative organizations into modern, AI-powered content studios at scale
• Thinks in content systems and platforms, not one-off campaigns
• Brings the operational command to manage capacity, implement tools, and build scalable workflows across a 50+ person organization
• Connects creative output directly to enrollment outcomes, CAC reduction, and partner performance
• Define and own the multi-year strategic vision for Marketing Creative and Operations, aligned to Risepoint’s growth objectives and partner success metrics
• Lead the transformation of the creative function into a high-performing Content House: clear structure, governance, velocity, and measurable impact
• Establish the operating model, governance framework, and decision-making principles that allow a 50-person team to move with speed and quality
• Serve as executive sponsor for AI integration — embedding intelligent tooling into video, copy, design, and workflow as a strategic default, not an experiment
• Champion implementation and usage of CMP and DAM platform investments
• Own an integrated content strategy across all formats and channels, aligned to the student enrollment journey from awareness through decision
• Build a modular, scalable content system enabling meaningful personalization across 80+ partners without rebuilding from scratch
• Establish editorial standards, taxonomies, and brand voice frameworks that balance partner differentiation with operational efficiency
• Oversee the full video spectrum: from high-production partner storytelling to AI-assisted, performance-optimized content
• Ensure all content is performance-driven, search-optimized, and built in partnership with SEO/GEO, Paid Media, Lifecycle and Field Marketing
• Develop partner-specific brand platforms, messaging architectures, and campaign strategies that authentically differentiate universities and drive enrollment
• Guide creative direction at the portfolio level: ensuring work is on-brand, compelling, and performance-focused at scale
• Lead and continuously evolve the creative project management function: intake, prioritization, scoping, and delivery across a high-volume studio
• Build and maintain a capacity model tied to growth targets, with clear visibility into resourcing thresholds and outsourcing decisions
• Drive cross-functional workflows that protect quality, speed, and partner satisfaction
• Own performance dashboards: cycle time, rework rate, and throughput
• Lead new partner and program launches as a senior operational and creative executive
• Continuously evaluate and adopt tools and AI capabilities that meaningfully improve throughput and quality
• Build, lead, and inspire a multidisciplinary team of 50 — designers, writers, content strategists, video editors, project managers, and creative operations leaders
• Define clear organizational structure, career paths, and growth opportunities that attract and retain top creative and operational talent
• Develop direct reports into senior leaders capable of running significant functions independently
• Define and manage the outsourcing model for incremental capacity: agency partners, freelance networks, and production vendors
• Build a partner ecosystem that extends the team’s capabilities without compromising brand standards
• Provide executive-level reporting on team performance, impact, and strategic progress to SVP and C-suite stakeholders
• Advocate for resources, headcount, and tools when data and strategic rationale support the investment

Vice President, Marketing Creative & Operations

Data Scientist

• Partner with marketing & operations analytics and business users to understand their key business questions
• Translate business questions and KPIs into clear product requirements
• Act as the bridge between business stakeholders and the enterprise data and marketing analytics teams

Product Manager, Enterprise Data

Data Analyst

• Maintain and update forecasting and budget models across all planning cycles, including data pulls, formula logic, and version control
• Prepare and validate data feeding into planning tools (currently Planful), ensuring inputs are clean and aligned with assumptions set by the Senior Manager
• Support the rolling forecast by refreshing data, updating model inputs, and flagging performance trend changes that may affect forward-looking projections
• Run scenario and sensitivity analyses to support leadership planning discussions
• Support and lead ad hoc deep dives and investigations across the team, pulling and structuring data independently and contributing a point of view on what the findings mean
• Proactively identify trends and patterns in historical and current data that may signal future risks or opportunities, bringing hypotheses and recommendations to the Senior Manager
• Build analytical outputs including charts, tables, summaries, and first-draft narratives that the Senior Manager refines and communicates to leadership
• Translate complex data into clear, concise narratives that stakeholders can understand and act on
• Query, transform, and validate large datasets in Databricks using strong, production-quality SQL
• Own the data layer supporting planning and analytical work, ensuring inputs are reliable, well-documented, and ready for use
• Use AI tools actively to automate repetitive work, accelerate analysis, and improve how the team operates
• Maintain documentation of data definitions, model logic, and process steps so the team always has a reliable source of truth
• Manage logistics of Budget, Reforecast, and rolling forecast cycles

Senior Analyst, Performance Analytics

• Own analytical execution for paid media performance, including spend efficiency, CPL, CPA, funnel conversion rates, campaign pacing, lead quality, application progression, acceptance, and enrollment outcomes.
• Build and maintain Power BI dashboards and SQL-based reporting assets that connect media spend, platform performance, internal funnel data, MMM/media mix outputs, and enrollment results.
• Conduct deep-dive paid media diagnostics across Google Ads, Microsoft Ads, Meta, DV360, branded/nonbranded search, PMax, campaign structure, keywords/search terms, CPC movement, impression share, and competitive/auction dynamics.
• Validate and reconcile agency/vendor reporting against media platforms and internal source-of-truth data; identify definition gaps, tracking issues, and unsupported conclusions.
• Support experimentation, incrementality measurement, and MMM/media mix evolution through pre/post analyses, holdout comparisons, test/control reads, lift measurement, scenario inputs, and clear documentation of assumptions and limitations.
• Build analytical inputs for media investment planning, budget allocation, flighting, and channel mix recommendations in partnership with paid media and marketing leaders.
• Create recurring routines and frameworks that proactively surface paid media performance opportunities, risks, investment tradeoffs, and recommended actions, rather than operating only as a request taker.
• Partner with Data Science, Data Engineering, Analytics Solution, paid media stakeholders, agency teams, vendors, and media platforms to improve measurement products, data reliability, metric definitions, tracking consistency, and reporting automation.
• Translate complex or conflicting paid media performance signals into concise insights, risks, and recommendations for the Sr. Director and senior stakeholders.

Senior Marketing Analytics Manager – Channel

SEO Marketing

• Execute SEO strategy for multiple simultaneous website migrations across a portfolio of university partner sites
• Define and operationalize scalable migration frameworks, playbooks, and governance models
• Own and deliver key migration artifacts including site maps, URL and redirect mapping, redirect logic and QA validation processes
• Identify and mitigate SEO risks pre-, during-, and post-migration
• Provide strategic recommendations for information architecture
• Conduct comprehensive content audits
• Drive on-page optimization strategies across migrated and existing content
• Partner with Engineering, MarTech, and Front-End teams to ensure the new platform supports SEO best practices
• Analyze organic performance trends pre/post-migrations and communicate insights to leadership
• Serve as the SEO subject matter expert across migration initiatives.

Search Engine Optimization Manager

• Lead AI/ML initiatives end-to-end
• Own accountability for delivering measurable business outcomes
• Drive alignment and decision-making across teams
• Build and deploy predictive models
• Architect scalable, reliable data pipelines
• Design and lead A/B testing programs
• Mentor data scientists and engineers

Principal Data Scientist

Strategy

• Lead complex cross-functional strategic initiatives that support company priorities, including growth strategies, operating model improvements, business diagnostics, and evaluation of new business opportunities.
• Partner with functional leaders to translate business priorities into actionable plans, milestones, and measurable outcomes.
• Analyze market trends, customer needs, competitive dynamics, and adjacent markets to identify risks, emerging growth opportunities, and strategic recommendations.
• Develop business cases, financial analyses, and executive-level recommendations to support investment, growth, and operational decisions.
• Establish and monitor performance metrics for strategic initiatives, evaluate progress against objectives, and recommend corrective actions when needed.
• Facilitate corporate development and partnership activities by coordinating diligence efforts, managing cross-functional workstreams, supporting executive decision-making, tracking key milestones, and contributing to integration planning and execution.
• Facilitate cross-functional alignment by coordinating stakeholders, communicating project progress, and resolving issues that impact delivery.
• Develop executive-ready presentations, analyses, and communications that enable informed decision-making and drive organizational alignment.

Senior Manager, Corporate Strategy – Development

Growth Marketing

• Own paid media strategy and execution, ensuring campaigns are paced, optimized, and aligned to performance goals
• Assist in monitoring media spend and lead pacing with a high degree of accuracy and accountability
• Analyze campaign performance across channels and translate findings into clear, actionable insights and recommendations
• Proactively identify platform expansion opportunities, tactical tests, and industry trends to drive continuous improvement in media strategy
• Collaborate with third party vendors on campaign launch strategy and opportunities
• Support the onboarding of new university partners and programs, contributing to initial campaign and landing page setup, creative development, account structure, and strategic recommendations
• QA, monitor and optimize performance for new program campaigns at partner schools, ensuring early-stage campaigns ramp efficiently and hit established benchmarks
• Help establish KPIs and performance benchmarks for new programs, and ensure a smooth transition to steady-state management
• Collaborate with cross-functional teams — including project management, creative, integrated marketing, and marketing operations
• Partner with cross-functional team members to develop and maintain standard operating procedures (SOPs) that improve consistency and efficiency across the team
• Identify opportunities to streamline workflows and contribute to scalable processes that support team growth
• Serve as a primary media contact in new partner and new program launch projects
• Deliver clear performance updates that tell the story behind the data
• Act as a subject matter expert for paid media best practices across search, social, and display channels

Growth Marketing Manager

• Design and deliver executive-level product solutions and strategies for internal and partner audiences.
• Synthesize data, research, and stakeholder inputs into structured problem-solving frameworks, persuasive narratives, and actionable recommendations that clearly communicate the vision, rationale, tradeoffs, and expected outcomes.
• Develop presentations, reports, and decision-support materials that demonstrate analytical acumen, strategic thinking, and the ability to influence senior-level audiences.
• Conduct partner or program family specific analysis to assess performance, market fit and competitive positioning for new opportunities and identify optimization and growth opportunities across existing and new programs, leveraging market research outputs, internal data and/or expertise.
• Utilize a systematic approach for monitoring market and product trends, competitor offerings, and emerging innovations across higher education and workforce development, including new markets, audiences, and growth pathways.
• Leverage insights to recommend programs, approaches and adjustments.
• Collaborate with internal teams to translate and define go-to-market plans, sales enablement resources that support activation for new and optimized portfolios and products.
• Coordinate with cross-functional leaders to ensure smooth handoff from recommendations to launch to activation.
• Define, monitor, and report on KPIs and performance for new launches, pilots, and portfolio initiatives, capturing insights and learnings to inform ongoing optimization and future execution efforts.

Director, Product Portfolio – Growth

IT Support

• Lead and scale AI adoption across all technology teams at Risepoint.
• Establish engineering best practices, operating models, and delivery frameworks for AI and machine learning initiatives.
• Oversee the design, development, deployment, and lifecycle management of Agentic AI, Generative AI, and intelligent automation solutions.
• Drive technical excellence in AI application development, model integration, orchestration frameworks, evaluation, observability, and governance.
• Define and execute the enterprise-wide AI strategy, driving the adoption and integration of AI across technology, operations, and business functions.
• Partner with executive leadership and cross-functional stakeholders to identify, prioritize, and scale high-impact AI initiatives that improve operational efficiency, customer experience, employee productivity, and business outcomes.
• Lead the development and implementation of AI governance, architecture standards, risk management frameworks, and responsible AI practices to ensure scalable and sustainable adoption.
• Collaborate across Product, Operations, Marketing, Finance, HR, and other business units to embed AI capabilities into core business processes, workflows, and customer-facing solutions.
• Serve as a strategic advisor and thought leader on emerging AI technologies, translating complex technical concepts into clear business value and executive-level recommendations.
• Champion organizational change management, workforce enablement, and AI literacy initiatives to accelerate enterprise-wide adoption and maximize value realization.
• Own and evolve the company's enterprise architecture strategy, ensuring alignment with business objectives and growth plans.
• Establish architecture principles, standards, and governance processes across applications, data, integrations, infrastructure, and AI platforms.
• Create scalable technology roadmaps that support innovation while maintaining operational excellence and security.
• Ensure interoperability, scalability, reliability, and maintainability across the enterprise technology landscape.
• Lead technology due diligence and integration planning for mergers, acquisitions, and strategic partnerships.
• Develop and execute post-M&A technology integration strategies, including systems consolidation, data migration, application rationalization, and architecture alignment.
• Partner with business leaders to accelerate value realization from acquisitions while minimizing operational disruption.
• Establish repeatable integration frameworks and playbooks to support future M&A activity.

VP, AI Transformation – Enterprise Architecture

Project Manager

• Lead the planning, scoping, execution, and delivery of multiple large-scale projects simultaneously, ensuring on-time, on-scope completion
• Lead and oversee project scheduling and resource capacity within the marketing PM department; establish overall project status timelines and ensure team delivery is on time and within budget
• Collaborate with Sr. Manager, Director, VP, and ELT-level stakeholders across multiple business functions to align priorities, identify dependencies, triage risks, facilitate trade-off discussions, and provide decision support in complex or constrained delivery scenarios
• Directly manage a team of 3–6 project managers and project management specialists; set clear role expectations and performance standards, provide ongoing coaching and development, conduct quarterly performance check-ins and annual reviews, and address performance concerns proactively and constructively
• Own, monitor and report on resource capacity of creative teams; use creative problem-solving to optimize utilization and reduce bottlenecks; escalate project prioritization concerns as needed
• Lead project retrospectives and synthesizes key learnings for ongoing process improvement
• Develop project documentation including roadmaps, workflows, status reports, and dashboards
• Evolve project management systems to improve operations visibility, reporting, and capacity planning
• Create onboarding plans and oversee training and development of new project management hires; educate internal stakeholders on marketing project management processes and tools
• Lead organizational and departmental process optimization efforts; develop and maintain team SOPs and champion adoption of improvements across the organization
• Champion adoption and continuous improvement of project management and creative optimization tools

Senior Manager, Project Management – Marketing

• Develop and manage executive-level relationships with hospitals, health systems, physician groups, and healthcare organizations nationwide with the goal of generating new partnership opportunities, expanding enterprise engagement, and driving revenue growth.
• Identify workforce gaps and align Risepoint solutions to organizational priorities including recruitment, retention, career mobility, leadership development, and employee upskilling initiatives.
• Generate and cultivate new partnership opportunities by identifying prospective organizations, leading discovery meetings, presenting tailored solutions, and facilitating negotiations for partnership agreements.
• Own the business opportunity from initial contact through execution to ensure successful implementation and long-term partner growth.
• Serve as a trusted advisor to healthcare organizations by helping connect workforce challenges to scalable education and talent development solutions that deliver measurable organizational outcomes.
• Collaborate with internal academic, workforce, and operational teams to develop customized workforce development solutions that support client growth, employee development, and talent pipeline expansion.
• Support partner initiatives such as apprenticeship pathways, career ladders, clinical workforce pipelines, leadership development programs, and employer-sponsored education models designed to improve workforce stability and organizational performance.
• Develop compelling partnership proposals and business cases that clearly demonstrate measurable ROI, workforce impact, employee outcomes, and long-term value creation for partner organizations.
• Help healthcare organizations implement innovative workforce strategies that improve hiring pipelines, retention, internal mobility, and workforce sustainability.
• Navigate multi-stakeholder healthcare environments and long sales cycles with confidence, professionalism, and strong business acumen.
• Manage partnership opportunities throughout the full business development lifecycle, from prospecting and executive engagement through proposal development, negotiation, contract execution, launch coordination, and account expansion.
• Negotiate partnership agreements and collaborate cross-functionally to ensure successful execution, partner satisfaction, and ongoing growth opportunities.
• Maintain accurate pipeline management, forecasting, and partnership activity within Salesforce to support performance tracking, reporting, and revenue growth objectives.
• Represent Risepoint at healthcare and workforce development conferences, executive meetings, and industry events to generate new business opportunities and strengthen market presence.
• Stay informed on emerging trends impacting healthcare workforce transformation, employer-sponsored education, talent development, and healthcare labor market dynamics.
• Build brand credibility and market awareness through thought leadership, relationship development, and strategic industry engagement.