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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and strategy within higher education, leveraging analytical storytelling and executive communication to influence decision-making. Skilled in synthesizing complex data and insights into actionable recommendations while navigating ambiguity and applying systems thinking.
Highest-signal resume keywords
Higher Education ExperienceProduct MarketingAnalytical StorytellingGTM StrategyProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyData SynthesisMarket ResearchAgile MethodologiesDesign ThinkingSystems ThinkingPerformance MonitoringKPI DefinitionDecision-Support MaterialsHypothesis-Driven Problem Solving
Soft Skills
Consultative SkillsCommunication SkillsInfluence SkillsCollaborationOrganizational Skills
Industry Keywords
Workforce DevelopmentEdTech TrendsTraining and DevelopmentAdult Learning MarketsMarket FitCompetitive PositioningStakeholder EngagementCross-Functional ActivationExecutive CommunicationPersuasive Storytelling
About the role
Key responsibilities & impact- Design and deliver executive-level product solutions and strategies for internal and partner audiences.
- Synthesize data, research, and stakeholder inputs into structured problem-solving frameworks, persuasive narratives, and actionable recommendations that clearly communicate the vision, rationale, tradeoffs, and expected outcomes.
- Develop presentations, reports, and decision-support materials that demonstrate analytical acumen, strategic thinking, and the ability to influence senior-level audiences.
- Conduct partner or program family specific analysis to assess performance, market fit and competitive positioning for new opportunities and identify optimization and growth opportunities across existing and new programs, leveraging market research outputs, internal data and/or expertise.
- Utilize a systematic approach for monitoring market and product trends, competitor offerings, and emerging innovations across higher education and workforce development, including new markets, audiences, and growth pathways.
- Leverage insights to recommend programs, approaches and adjustments.
- Collaborate with internal teams to translate and define go-to-market plans, sales enablement resources that support activation for new and optimized portfolios and products.
- Coordinate with cross-functional leaders to ensure smooth handoff from recommendations to launch to activation.
- Define, monitor, and report on KPIs and performance for new launches, pilots, and portfolio initiatives, capturing insights and learnings to inform ongoing optimization and future execution efforts.
Requirements
What you’ll need- Minimum of 7 years of higher education experience in product marketing, strategy consulting, product strategy, or higher education/workforce development.
- Experience with innovation in the higher education space essential.
- Working with product design, the Training & Development space, workforce education, adult learning markets also desirable.
- Demonstrated ability to navigate ambiguity and apply systems thinking, design thinking, and agile methodologies to new product challenges.
- Strong consultative, communication, and influence skills across stakeholder groups.
- Substantive understanding of a wide range and breadth of the market of higher education, training and development trends, the market of talent, workforce and edtech trends.
- Ability to work both independently (self-driven) and collaborate well across teams (team-player).
- Strong analytical storytelling, executive communication, and persuasion skills, with the ability to synthesize complex data, research, stakeholder input, and AI-enabled insights into clear, structured, and compelling narratives for senior leaders and partners.
- Skilled at applying a hypothesis-driven, issue-based problem-solving approach to frame ambiguous business challenges, identify key insights, evaluate tradeoffs, and develop actionable recommendations.
- Able to create executive-ready presentations and decision-support materials that combine analytical rigor, strategic clarity, commercial judgment, and persuasive storytelling to influence alignment, decision-making, and action.
- Demonstrated ability to synthesize quantitative and qualitative data into actionable recommendations.
- Experience in GTM strategy, product positioning, cross-functional activation.
- Highly organized project management skills.
- Ability to connect academic programming with learning design and talent development needs of the workforce and regional employer partners.
- Demonstrated success in consulting style engagements.
Benefits
Comp & perks- Travel Required: Yes - (up to 10%)