Senior CRM Manager
R+Co
Director of Product, Consumer Applications
Restore Hyper Wellness
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $180,000 per year
Job Level
Lead
About the role
- Take ownership of a critical consumer website migration project and ensure seamless execution and delivery
- Develop and execute comprehensive product strategies and data-driven roadmaps for consumer-facing web and mobile applications
- Partner closely with Business Intelligence, Analytics, and UX/UI teams to translate user insights into product improvements
- Lead marketing technology strategy and implementation including email, SMS, and chatbot systems to enhance customer engagement
- Own end-to-end marketing analytics strategy across MixPanel, Google Ads, Meta Ads, translating attribution data into actionable insights
- Drive continuous UX optimization through A/B testing, user research, and performance analytics to maximize acquisition and retention
- Leverage analytics and user behavior data to inform product decisions, measure success metrics, and identify optimization opportunities
- Collaborate with executive leadership, engineering teams, and franchise stakeholders to align product initiatives with business strategy and operational requirements
- Serve as strategic leader and hands-on collaborator, scaling consumer wellness technology to impact millions of experiences
Requirements
- 7+ years of product management experience with at least 3 years in a senior leadership role overseeing consumer-facing applications
- Website and mobile app expertise with demonstrated experience leading web platform migrations and mobile application development lifecycles
- Direct and Cross-functional leadership with proven ability to serve as a team lead while also collaborating effectively with engineering, design, analytics, and marketing teams in fast-paced environments
- Technical product leadership with understanding of system design, API/webhook integrations, and technical architecture to effectively collaborate with engineering and make informed product decisions
- Data-driven product management experience using analytics platforms, A/B testing, and user research to inform product decisions and measure success
- Marketing technology experience with hands-on knowledge of email platforms, SMS systems, CRM integrations, and customer engagement tools
- Project management excellence with track record of delivering complex technical projects on time and within scope, particularly platform migrations or redesigns
- Consumer application scale experience managing products that serve large user bases with high transaction volumes and performance requirements
- Agile/Scrum expertise with experience leading product development in agile environments and collaborating closely with engineering teams
- Bachelor's degree in Business, Engineering, Computer Science, or equivalent professional experience
- Preferred: Healthcare or wellness industry experience with understanding of consumer health applications, compliance considerations, and wellness user journeys
- Preferred: E-commerce and subscription platform experience including payment processing, membership management, and customer lifecycle optimization
- Preferred: Advanced experimentation and user research including A/B testing, user interviews, usability testing, and growth metrics optimization for consumer applications
