Commercial Enablement Manager II
Instacart
Marketing Manager II, Lifecycle and CRM
Care.com
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $135,000 per year
Job Level
Mid-LevelSenior
About the role
- Own the end-to-end lifecycle strategy, developing and executing campaigns across multiple channels, including email, push, SMS, in-app, and on-site.
- Leverage data and insights to optimize existing journeys and build new ones, ensuring a cohesive and impactful user experience.
- Collaborate closely with Product, Engineering, Data Science, and Content teams to connect technical capabilities with business objectives.
- Enhance data capabilities through understanding of APIs, data management, and system architecture.
- Oversee data cleansing, documentation, and quality assurance (QA).
- Optimize the data ingestion process into Iterable, the ESP.
- Troubleshoot and resolve technical challenges with engineering teams and third-party providers.
- Manage recurring journeys and one-off campaigns, collaborating with email operations for delivery.
- Identify customer pain points, ideate solutions, and use user-driven insights to refine campaign strategy.
- Design and implement experimentation plans to optimize 20+ lifecycle and behavioral journeys.
- Execute A/B and multivariate testing, analyze trends, and translate findings into actionable insights.
- Lead project kick-offs, strategy sessions, and planning meetings; provide clear status communication to stakeholders.
Requirements
- 5–7+ years of experience in lifecycle, CRM, and retention marketing, with a proven record of end-to-end campaign management.
- Ability to think strategically while executing detailed projects to completion.
- Strong analytical and quantitative skills, with experience leveraging data to inform decision-making.
- Confident communicator with the ability to influence and align cross-functional teams.
- Comfortable working in an agile, test-and-learn environment with a curious, innovative mindset.
- Proven project management experience and a track record of successful cross-department collaboration.
- Ability to manage multiple projects independently and under deadlines.
- Hands-on experience with marketing automation software such as Iterable or Braze (bonus for CDP experience, e.g., Tealium).
- Familiarity with automation, AI, and machine learning features within CRM tools to enhance personalization and efficiency (nice to have).
- Bachelor’s degree required (BA or BS).
