Senior Manager, Lifecycle Marketing
Rover.com
Job Level
Mid-LevelSenior
About the role
- Join a lean, high-impact marketing team focused on elevating Todoist as the leading productivity platform for individuals and teams
- Design and own the lifecycle strategy that activates, retains, and grows our user base across the customer journey, with a focus on self-serve monetization, habit formation, and expansion within teams
- Work cross-functionally with product, content, product marketing, growth, design and CX teams to ensure lifecycle efforts are AI- and data-powered, customer-informed, personalized, and scalable
- Dive deep to understand activation points and user behaviors that lead to long-term, repeatable success
- Operate as a hands-on individual contributor: setting strategy, implementing campaigns, iterating based on insights, and rapidly building the foundation for a scalable lifecycle function
- Set strategy, implement campaigns, iterate based on insights, and rapidly build the foundation for a scalable lifecycle function
- Ensure lifecycle efforts are AI- and data-powered, customer-informed, personalized, and scalable
- Collaborate with cross-functional teams to drive lifecycle outcomes and understand user behaviours
Requirements
- We’re looking for someone who blends strategic thinking with tactical execution, and who thrives in a remote, async-first, product-led environment. You may not meet every requirement, and that's OK. If you’re excited about the role, we encourage you to apply.
- 5+ years experience in lifecycle, CRM, and/or email marketing at a SaaS or product-led company
- Strong grasp of multiple types of user journeys and lifecycle stages across activation, engagement, monetization, and retention
- Proven ability to build and optimize lifecycle campaigns
- Experience building journeys across multiple channels (in-app, push, SMS, etc.)
- Comfort with testing, segmentation, personalization, and behavioral triggers
- Experience partnering with product, design, content, and growth teams to drive meaningful lifecycle outcomes
- Ability to write and QA customer-facing messaging with empathy, clarity, and a human voice
- Data-driven mindset — you're comfortable analyzing campaign performance and identifying opportunities
- Self-directed, proactive, and able to thrive in a fast-paced, async, remote team
- An AI-native approach toward problem solving, or at the very least comfort with AI and enthusiasm for exploring new ways to increase your efficacy
- Background in or strong curiosity about productivity tools, team workflows, and/or consumer-to-enterprise growth models
- Comfort recording/being on video
