Performance Marketing Manager
Vultron
Product Go-to-Market Specialist
RAM Software Solutions Inc
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Drive product adoption and market success by transforming product capabilities into clear, differentiated value propositions
- Develop deep expertise in target healthcare personas, workflows, and decision-making criteria
- Collaborate with product manager and marketing team to develop product positioning and messaging that resonate with target buyer personas
- Monitor competitive landscape and emerging trends to inform positioning and GTM strategies
- Translate technical features into business value tailored for healthcare buyers through hands-on product involvement
- Plan launches of net-new products and releases and manage cross-functional implementation of launch plans
- Partner with sales enablement to deliver training, collateral, and tools aligned to the buyer journey
- Collaborate with the Senior Content Writer to ensure tone, voice, and messaging consistency
- Identify and lead strategic content initiatives (whitepapers, webinars, landing pages) by engaging SMEs and stakeholders
- Ensure alignment of all internal materials to buyer stages and healthcare personas
- Track ROI and measure effectiveness of GTM activities; develop long-term strategies while anticipating market trends
Requirements
- 5+ years in product marketing, GTM strategy, or strategic content roles in healthcare
- Background in SaaS, B2B, or healthcare technology highly preferred
- Strong storytelling, copy strategy, and research skills
- Experience collaborating across product, sales, and creative teams
- Proficiency with frameworks (positioning matrix, buyer personas, JTBD, messaging maps)
- Comfort using AI content tools (e.g., ChatGPT, Jasper, Claude)
- RT or MTech credentials will be beneficial
- Deep understanding of radiology workflows, decision-makers (radiologists, imaging IT, health systems), and AI regulatory and reimbursement environments
- Public speaker, comfortable in front of large, and senior groups (nice to have)
- Familiarity with healthcare regulations and compliance (HIPAA, GDPR, MDR, FDA) (nice to have)
- Experience using product analytics and growth experimentation (A/B testing, adoption funnels) (nice to have)
