Field Marketing Manager
RoomPriceGenie
Senior Marketing Operations Manager, Go-to-Market
Anomalo
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $200,000 per year
Job Level
Senior
About the role
- Own end-to-end campaign execution in HubSpot: emails, workflows, landing pages, forms, and QA
- Manage and optimize the account-based funnel, including scoring models, routing, and SLAs to ensure SDRs and AEs engage the right accounts at the right time.
- Partner closely with SDRs and Sales to operationalize intent signals and buying group insights within the ABX framework, driving coordinated multi-channel outreach.
- Partner with field marketing and SDR teams to develop and execute event lead workflows (pre- and post-event).
- Actively seek ways to streamline campaign build and execution through automation and AI tools
- Oversee integrations between HubSpot, Salesforce, ZoomInfo, and various ad platforms
- Ensure data hygiene through deduplication, enrichment, and opt-in compliance
- Ensure integrations across systems are seamless, accurate, and scalable
- Maintain accurate conversion tracking and campaign attribution across all systems
- Explore and implement AI-driven efficiencies (e.g., campaign QA automation, lead scoring enhancements, personalization at scale)
- Develop dashboards and weekly reporting that provide actionable insights for Marketing, SDR, Sales, and Leadership
- Translate raw data into business recommendations, helping the GTM team focus on the highest-impact activities
- Operationalize the use of intent data and buying signals across SDRs, Sales, and BD — ensuring signals are actionable, timely, and measurable
- Develop and refine multi-touch attribution models to measure Return on Investment (ROI) across all channels (digital, events, partners) and give visibility into what's really driving pipeline
- Manage website operations, including Content Management System (CMS) updates, landing page optimization, and conversion tracking
- Collaborate with the demand generation team on paid media execution across LinkedIn and Google Ads
- Monitor spend pacing, reporting, and ad-to-lead conversion rates.
- HubSpot (marketing automation, campaign execution, reporting) Outreach (sales engagement) Salesforce (in partnership with RevOps, not as a Salesforce admin)
- Act as the connective tissue across GTM teams, making sure systems, workflows, and data are aligned
- Proactively research and recommend new processes, tools, or AI-driven strategies that make our GTM motion more effective
- Serve as the in-house optimizer: spotting bottlenecks, running experiments, and turning learnings into scalable processes
- Partner with leadership to shape how Marketing Operations contributes to long-term growth
- Process Documentation: Draft and refine step-by-step SOPs for campaign build, event workflows, enrichment, and reporting
Requirements
- 5–10 years of experience in Marketing Operations, Revenue Operations, or GTM Operations
- Strong technical proficiency in HubSpot, Salesforce, ZoomInfo, Google Tag Manager, and LinkedIn Ads
- Proven experience in building multi-touch attribution models and pipeline reporting
- Ability to balance tactical execution with strategic GTM contributions
- Strong analytical mindset with bias toward experimentation and optimization
- Highly collaborative individual with comfort working across teams — from SDRs to Sales leadership — to align workflows and signals
- Naturally curious about how AI/automation can make GTM teams more effective, and hands-on in testing new tools or processes
