Director of Demand Generation
Sendoso
Job Level
Senior
About the role
- At Landbot, reimagining how businesses interact with customers with AI chatbot solutions for mid-size companies in high-ticket sales industries.
- Senior Content Marketing Manager will be strategic architect and primary executor of content marketing efforts, spending 60-70% of time creating content while directing strategy.
- Lead content strategy & SEO: design and execute strategies targeting GTM professionals; own SEO strategy and direct agency partners; develop topic clusters and content pillars; create content roadmaps supporting demand generation.
- Customer research & voice of customer: conduct regular customer research and interviews; transform insights into content; collaborate with Customer Success and Sales for feedback and content gaps.
- Hands-on content creation: write 4-6 high-quality pieces monthly including technical guides and thought leadership; transform technical features into compelling narratives; create MOFU assets, case studies, and success stories.
- Distribution & collaboration: execute multi-channel distribution; collaborate with Paid Ads/RevOps on landing pages and ad copy; partner with Product and Support for documentation and announcements; coordinate with in-house writer and external agencies.
Requirements
- 3/5+ years in B2B SaaS content marketing, with proven experience targeting technical GTM audiences (RevOps, Marketing Ops, Demand Gen professionals).
- Prolific content creator with portfolio demonstrating technical content writing ability - you must be hands-on and able to produce 6-8 quality pieces monthly.
- Technical empathy: Ability to understand and explain automation concepts, APIs, webhooks, and MarTech integrations without being a developer.
- SEO expertise: Proven experience with keyword research, SERP analysis, topic clustering, and on-page optimization - must be able to direct agency partners strategically.
- Data-driven mindset: Comfortable with data analytic tools, and connecting content metrics directly to pipeline and revenue impact.
- Tool proficiency: Google Analytics 4, Google Search Console, Webflow, SEMrush/Ahrefs, Notion.
- Written and verbal fluency in English and Spanish - both languages are essential for our market.
- Lean team experience: Track record of thriving in small teams where strategic thinking must balance with daily execution.
- GTM ecosystem knowledge: Understanding of CRMs (HubSpot, Salesforce), automation platforms (Zapier, Make), and how modern revenue teams operate.
- Project management skills: Ability to juggle multiple content initiatives, manage external agencies, and collaborate cross-functionally while maintaining quality and deadlines.
- Eligibility to work in Spain.
- Bonus: Experience in conversational AI, chatbot, or automation industries.
- Bonus: Background in Product-Led Growth (PLG).
- Bonus: Understanding of high-ticket B2C sales cycles (Automotive, Real Estate, Insurance).
- Bonus: Community building or developer relations experience.
