Anomalo

Business Development Rep

• Effectively manage partner relationships, developing rapport with key decision makers, and serve as a primary point of contact for all partnership activities
• Identify and support GTM opportunities with partners by aligning with their goals and roadmaps to drive Anomalo’s overall strategy and expansion goals
• Drive ARR growth through effective partnership frameworks-including developing comprehensive co-sell strategies that align with both Anomalo's and partners' goals
• Work Cross-Functionally with Anomalo marketing, sales, and customer success teams to ensure that GTM strategies are integrated across all aspects of Anomalo's operations
• Understand partner and Anomalo roadmaps to identify net new points of integration, and work with both Anomalo and the partner’s product and engineering teams on scoping ROI and seeing these to fruition

Senior Business Development Manager

Performance Marketing

• Develop and implement a comprehensive demand generation strategy tailored for large enterprise clients, ensuring alignment with business goals
• Build and manage multi-channel marketing campaigns, focusing on creating high-impact strategies that resonate with our target audience of enterprises with over $1B in revenue
• Design and oversee the execution of account-based marketing programs that are customized for key accounts to deepen engagement and accelerate the sales process
• Lead the creation and management of nurture streams to optimize the lead lifecycle, from lead generation to conversion, ensuring a steady pipeline of qualified leads. Focus on a multi-touch signal-based approach required
• Establish metrics and KPIs to measure the effectiveness of demand generation initiatives and use insights to drive improvements
• Collaborate closely with sales, product, and marketing teams to ensure a cohesive and integrated approach
• Manage budgets and resources effectively, ensuring optimal use of funds to achieve marketing goals
• Build and manage a team, including Field Marketing Manager, Marketing Operations Manager, and Sales Development Representatives

Director of Demand Generation

Marketing Operations

• Own end-to-end campaign execution in HubSpot: emails, workflows, landing pages, forms, and QA
• Manage and optimize the account-based funnel, including scoring models, routing, and SLAs to ensure SDRs and AEs engage the right accounts at the right time.
• Partner closely with SDRs and Sales to operationalize intent signals and buying group insights within the ABX framework, driving coordinated multi-channel outreach.
• Partner with field marketing and SDR teams to develop and execute event lead workflows (pre- and post-event).
• Actively seek ways to streamline campaign build and execution through automation and AI tools
• Oversee integrations between HubSpot, Salesforce, ZoomInfo, and various ad platforms
• Ensure data hygiene through deduplication, enrichment, and opt-in compliance
• Ensure integrations across systems are seamless, accurate, and scalable
• Maintain accurate conversion tracking and campaign attribution across all systems
• Explore and implement AI-driven efficiencies (e.g., campaign QA automation, lead scoring enhancements, personalization at scale)
• Develop dashboards and weekly reporting that provide actionable insights for Marketing, SDR, Sales, and Leadership
• Translate raw data into business recommendations, helping the GTM team focus on the highest-impact activities
• Operationalize the use of intent data and buying signals across SDRs, Sales, and BD — ensuring signals are actionable, timely, and measurable
• Develop and refine multi-touch attribution models to measure Return on Investment (ROI) across all channels (digital, events, partners) and give visibility into what's really driving pipeline
• Manage website operations, including Content Management System (CMS) updates, landing page optimization, and conversion tracking
• Collaborate with the demand generation team on paid media execution across LinkedIn and Google Ads
• Monitor spend pacing, reporting, and ad-to-lead conversion rates.
• HubSpot (marketing automation, campaign execution, reporting) Outreach (sales engagement) Salesforce (in partnership with RevOps, not as a Salesforce admin)
• Act as the connective tissue across GTM teams, making sure systems, workflows, and data are aligned
• Proactively research and recommend new processes, tools, or AI-driven strategies that make our GTM motion more effective
• Serve as the in-house optimizer: spotting bottlenecks, running experiments, and turning learnings into scalable processes
• Partner with leadership to shape how Marketing Operations contributes to long-term growth
• Process Documentation: Draft and refine step-by-step SOPs for campaign build, event workflows, enrichment, and reporting

Senior Business Development Manager

Director of Demand Generation

Senior Marketing Operations Manager, Go-to-Market