Anomalo

Marketing Operations

• Own end-to-end campaign execution in HubSpot: emails, workflows, landing pages, forms, and QA
• Manage and optimize the account-based funnel, including scoring models, routing, and SLAs to ensure SDRs and AEs engage the right accounts at the right time.
• Partner closely with SDRs and Sales to operationalize intent signals and buying group insights within the ABX framework, driving coordinated multi-channel outreach.
• Partner with field marketing and SDR teams to develop and execute event lead workflows (pre- and post-event).
• Actively seek ways to streamline campaign build and execution through automation and AI tools
• Oversee integrations between HubSpot, Salesforce, ZoomInfo, and various ad platforms
• Ensure data hygiene through deduplication, enrichment, and opt-in compliance
• Ensure integrations across systems are seamless, accurate, and scalable
• Maintain accurate conversion tracking and campaign attribution across all systems
• Explore and implement AI-driven efficiencies (e.g., campaign QA automation, lead scoring enhancements, personalization at scale)
• Develop dashboards and weekly reporting that provide actionable insights for Marketing, SDR, Sales, and Leadership
• Translate raw data into business recommendations, helping the GTM team focus on the highest-impact activities
• Operationalize the use of intent data and buying signals across SDRs, Sales, and BD — ensuring signals are actionable, timely, and measurable
• Develop and refine multi-touch attribution models to measure Return on Investment (ROI) across all channels (digital, events, partners) and give visibility into what's really driving pipeline
• Manage website operations, including Content Management System (CMS) updates, landing page optimization, and conversion tracking
• Collaborate with the demand generation team on paid media execution across LinkedIn and Google Ads
• Monitor spend pacing, reporting, and ad-to-lead conversion rates.
• HubSpot (marketing automation, campaign execution, reporting) Outreach (sales engagement) Salesforce (in partnership with RevOps, not as a Salesforce admin)
• Act as the connective tissue across GTM teams, making sure systems, workflows, and data are aligned
• Proactively research and recommend new processes, tools, or AI-driven strategies that make our GTM motion more effective
• Serve as the in-house optimizer: spotting bottlenecks, running experiments, and turning learnings into scalable processes
• Partner with leadership to shape how Marketing Operations contributes to long-term growth
• Process Documentation: Draft and refine step-by-step SOPs for campaign build, event workflows, enrichment, and reporting

Senior Marketing Operations Manager, Go-to-Market