RAM Software Solutions Inc

Social Media Manager

• Develop and execute comprehensive social media and digital marketing strategies to enhance brand awareness and engagement
• Lead campaigns and product launches in collaboration with the team, to conceptualize, develop from ideation to rollout, and optimization
• Manage and optimize company pages across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Analyze and adapt KPI’s to reach maximum engagement, sentiment share of voice, and pivot in real time as needed to optimize strategy
• Collaborate with creative content writer(s) to ensure brand-aligned messaging across channels, while providing strategic guidance rather than directly authoring copy for publishing content tailored to target audiences
• Monitor trends, analyze performance metrics, and adjust strategies accordingly
• Collaborate with cross-functional teams to align digital initiatives with business goals
• In collaboration with the Director, manage paid advertising campaigns, SEO strategies, and influencer partnerships
• Ensure brand consistency and maintain a strong online reputation
• Stay updated on emerging digital trends and technologies to drive innovation

Social Media and Digital Specialist

Product Marketing

• Be the expert on our buyers, who they are, how they buy, and their key buying criteria.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Build content briefs and frameworks that guide writers, designers, and campaign managers.
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Develop launch kits for product/feature releases (battlecards, FAQs, internal comms).
• Collaborate with Product, Sales, and Clinical teams to shape GTM narratives.
• Collaborate with the Senior Content Writer to ensure tone, voice, and messaging consistency.
• Identify and lead strategic content initiatives (whitepapers, webinars, landing pages).
• Ensure alignment of all internal materials to buyer stages and healthcare personas.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
• See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics, business objectives, and competitive pressures, while anticipating trends and shifts in the market.

Social Media and Digital Specialist

Product Strategist – Go-To-Market