Marketing Operations Specialist
HighlightTA
Senior Marketing Operations Manager
Rad AI
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $140,000 per year
Job Level
Senior
About the role
- Own the Tech Stack: Manage Rad AI’s marketing systems (HubSpot, Webflow, etc.), ensuring integrations, automations, and data flows are accurate and scalable.
- Campaign Enablement: Build and manage the logic, workflows, and automations that power multi-channel campaigns (email, ABM, retargeting, nurture programs).
- Lead Flow & Attribution: Ensure leads move seamlessly across systems and are properly scored, routed, and attributed for pipeline reporting.
- Reporting & Insights: Create and maintain dashboards to give leadership visibility into funnel health, ROI, and campaign impact.
- Process Optimization: Identify gaps and inefficiencies in current workflows; design and implement improvements to increase performance and scalability.
- Data Management: Oversee database health, segmentation, and enrichment to ensure high-quality targeting and compliant communication practices.
- Documentation & Enablement: Maintain process guides and provide training for the marketing team to ensure consistency and adoption.
- Cross-Functional Collaboration: Partner with Growth, RevOps, Sales, and Analytics to align systems and reporting with company-wide objectives.
Requirements
- 6+ years in marketing operations, demand generation operations, or marketing automation roles in B2B SaaS
- Hands-on expertise in HubSpot and Salesforce (campaign automation, workflows, integrations, reporting)
- Experience with ABM platforms (6sense, Demandbase, or similar)
- Proficiency with reporting and BI tools
- Strong understanding of B2B revenue marketing principles including demand gen, ABM, pipeline contribution, and lead lifecycle management
- Data-driven mindset with strong attention to detail and ability to translate complex requirements into clear workflows
- Experience supporting campaign build and execution, not just reporting
- Strong communication and collaboration skills
- Ability to thrive in a fast-paced, scaling environment with shifting priorities
