Product Marketing

• Lead Product Marketing Strategy: Define and execute product marketing efforts that align with overall business objectives, ensuring strategic priorities support revenue growth and market expansion.
• Go-to-Market (GTM) Ownership: Define and execute end-to-end GTM strategies for product launches, feature enhancements, and market expansions, from initial concept to post-launch optimization.
• Develop Product Positioning & Messaging: Craft compelling, differentiated product positioning, messaging, and value propositions that resonate with target customers and drive demand.
• Act as the Market & Competitive Expert: Become the voice of the customer and the expert on our target market. Lead research to deeply understand market trends, customer pain points, and the competitive landscape to inform and refine our strategies.
• Manage Pricing & Packaging: Partner with key stakeholders to develop and refine our pricing and packaging strategies to maximize revenue and market share.
• Champion Sales Enablement: Collaborate with sales leadership to develop high-impact sales enablement materials, including product training, battlecards, and demo scripts.
• Lead Product Content & Storytelling: Oversee the creation of high-quality product marketing content, from white papers and case studies to compelling product narratives that maintain a consistent story across all channels.
• Build a High-Performing Team: Lead, mentor, and grow a team of product marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making.

Senior Director, Product Marketing

Product Marketing Specialist – Value Tools

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing