Propelus

Performance Marketing

• Own end-to-end B2C paid search and paid social strategy (Google Ads, Microsoft Ads, Performance Max, Demand Gen, Meta, TikTok, Reddit, YouTube) to drive new subscription acquisition, trial-to-paid conversion, and reactivation for the CE Broker product line.
• Build and lead the organic search program for CE Broker—technical SEO, content SEO, on-page optimization, internal linking, and authority-building—targeting individual healthcare professionals searching for license renewal, CE tracking, and continuing education solutions.
• Monitor cebroker.com web and data analytics using GA4, Google Search Console, and business intelligence tools (including Looker/Data Studio or other platforms) — tracking traffic volume, channel mix shifts, user behavior, and anomalies; surface insights on fluctuations in organic, direct, referral, and paid traffic to inform strategy and flag issues early.
• Develop the subscription-economics measurement framework (CAC, payback period, LTV:CAC, ROAS by cohort, retention-adjusted ROAS) and use it to allocate budget across channels, campaigns, geographies, and license-board audiences.
• Embed AI across the search workflow: deploy LLM-driven keyword and SERP research, AI-assisted ad copy and landing-page generation, automated bid and budget pacing, predictive audience modeling, and AI-powered reporting and anomaly detection.
• Design and run a continuous experimentation roadmap—ad creative, bidding strategies, audiences, landing pages, pricing presentation, and checkout flows—using A/B and incrementality testing to compound subscription growth.
• Optimize the subscriber funnel in partnership with the Director of Growth Product Management, influencing landing pages, pricing pages, sign-up flows, and on-site search experiences so that paid and organic traffic convert at best-in-class rates.
• Develop and own the CE Broker SEO content strategy in partnership with Growth Marketing and Product Marketing—mapping search intent across license types, state boards, and renewal cycles to a high-velocity publishing roadmap.
• Manage paid media budget and forecast subscription acquisition, delivering monthly and quarterly plans with channel mix, expected CAC, expected new subscribers, and downside/upside scenarios; pace daily and re-forecast as needed.
• Build executive-ready reporting and dashboards (Looker/Data Studio, GA4, Search Console, ad platforms, subscription billing) that connect search performance to subscriber, revenue, and retention outcomes; present results, insights, and recommendations to marketing leadership and the broader CE Broker business.
• Partner with Product, Data, and Engineering teams to audit, maintain, and improve GA4 event tracking and conversion measurement on cebroker.com — ensuring subscription-critical events (trial starts, checkout steps, subscription conversions, reactivations) are firing accurately and that data integrity supports reliable reporting and optimization decisions.
• Stay ahead of fast-moving changes in search—AI Overviews, generative search experiences (SGE), zero-click results, privacy and tracking shifts, and evolving paid auction dynamics—and translate them into proactive strategy adjustments.
• Partner with Growth Marketing and Product Marketing to ensure consistent messaging, audience segmentation, and downstream nurture for subscribers acquired through paid and organic search.
• Manage relationships with external agencies, freelancers, and martech vendors as needed; evaluate and rationalize the SEO/PPC tool stack (e.g., SEMrush/Ahrefs, Screaming Frog, Search Console, Optmyzr, AI copy and bid tools) for impact and efficiency. Recommend additional tooling or tooling consolidation.
• Develop a deep understanding of the healthcare professional audience—license renewal cycles, CE requirements by state and board, and competitive alternatives—and use that insight to differentiate CE Broker in both paid and organic channels.

Senior Performance Marketing Manager – B2C

Product Marketing

• Execute against centrally-built product marketing systems such as ICP definitions, buyer journey frameworks, positioning architecture, launch governance, and enablement standards and apply them to your assigned portfolio.
• Execute product launches end-to-end leveraging existing frameworks for launch tier classification, milestone planning, sales enablement, customer comms, in-app messaging, and post-launch reporting.
• Conduct customer interviews and contribute to competitive analysis to inform market trends, customer behavior insights, and ICP/persona refinement.
• Create high-impact marketing assets such as website content, landing pages, in-app messaging, and ad creatives to drive user engagement and conversion.
• Collaborate with growth and performance marketing teams to optimize digital campaigns across paid media, social, SEO, and email, ensuring messaging consistency and maximum ROI.
• Build sales enablement assets and training including pitch decks, battlecards, FAQs, demo scripts, and talk tracks to equip go-to-market teams with the messaging and tools needed to win.
• Support the Voice of the Industry (VoI) program for the product(s) or business lines you support, gathering insights from surveys, reviews, and customer interactions to inform product development/roadmap, refine messaging, and enhance overall customer experience.
• Champion customer advocacy initiatives by identifying and nurturing brand ambassadors, securing testimonials, case studies, and user-generated content to amplify trust and credibility in the market.

Product Marketing Specialist

Customer Success Manager

• Serve as the primary point of contact for a portfolio of licensure boards and associations
• Onboard new users and conduct or coordinate training sessions
• Lead regular check-in calls and account reviews
• Track client engagement and usage data
• Identify and address potential barriers to client success
• Partner with external affairs, sales, and marketing teams
• Support the development and execution of client success plans

Customer Success Manager – Government

Recruitment

• Manage end-to-end recruitment, from initial sourcing strategy to scheduling and communication to offer negotiation and closing.
• Proactively identify and engage passive candidates for "hard-to-fill" technical and non-technical roles to build a robust, evergreen talent bench.
• Act as a consultant to hiring managers. Help define role requirements, craft compelling job descriptions, and design interview rubrics that standardize hiring and reduce bias.
• Serve as a Propelus values champion and brand ambassador, ensuring every candidate has a high-touch, professional, and transparent experience.
• Own our hiring tech stack (Ashby). Ensure data integrity, report on pipeline health (e.g., time-to-fill, source quality), and optimize workflows for maximum efficiency.
• Support and facilitate a world-class onboarding journey that transitions new hires from "signed offer" to "integrated team member."
• Identify bottlenecks in hiring and HR workflows and implement scalable solutions to make our team 10% more efficient.
• May support broader People Ops initiatives aligned with business needs.

Talent Acquisition Specialist

Account Manager

• Execute Relationship Cadence: Maintain a consistent and proactive communication schedule with assigned state regulatory boards and agencies. Invest time to understand local missions and constraints.
• Tactical Solution Mapping: Translate CE Broker’s capabilities into specific outcomes tied to agency efficiency and public protection. Deliver business cases and proposals that address the immediate needs of board staff and leadership.
• Manage Opportunities Through the Lifecycle: Advance opportunities using a consultative approach. Create momentum by aligning our implementation timelines with agency deadlines and strategic plans.
• Regulatory Knowledge Application: Maintain an up-to-date understanding of state licensing frameworks and continuing education (CE) compliance for your assigned territories and professions.
• Pipeline Coordination: Maintain a healthy and accurate pipeline by proactively surfacing new opportunities within existing or prospective accounts. Leverage industry trends to identify where Propelus can solve emerging compliance gaps.
• Cross-Functional Collaboration: Partner closely with internal Product, Implementation, and Customer Success teams to ensure a seamless transition from contract signature to "go-live."
• Operational Discipline: Maintain accurate visibility into opportunities via CRM (Salesforce). Bring structure to forecasting and follow-through to ensure no stakeholder request is left unanswered.

Regulatory Partnerships Manager – Director

Product Operations

• Support the SDLC: Audit tickets across every workspace to ensure PRDs are complete and business cases are validated for technical completeness.
• Own Jira Administration: Serve as the expert for Jira. You will configure workflows, manage backlogs, and build the reporting needed to give leadership real-time visibility into the health of the SDLC.
• Track Roadmap Adherence: Monitor whether we are delivering against our roadmap. You will identify bottlenecks and call out missing information to ensure sprint and release predictability.
• Manage Rhythm of Business: Coordinate the cadence for roadmap reviews, strategy sessions, and planning cycles. You ensure these high-stakes meetings are structured, prepared, and drive actual alignment across the portfolio.
• Standardize Internal Knowledge: Own our documentation infrastructure (Notion). You ensure that templates, artifacts, and past decision logs are centralized so the "Propelus way" of building product is documented and accessible.
• Report to Leadership: Provide daily and weekly reports to the Head of Product. You will be the primary source of truth for how work is moving through the pipeline.
• Maintain Jira Hygiene: Ensure tickets are fully "ready for dev" so engineering never stalls. You are responsible for the seamless hand-off between teams.
• Automate Workflows: Use AI tools and Jira automation to improve the speed and quality of our operational processes.

Senior Product Operations Analyst

• Manage Strategic Accounts: Act as the primary advisor for high-value data customers, using your knowledge of identity compliance and verification data to help them succeed.
• Technical Onboarding: Lead the integration process for customers using our REST-based APIs, ensuring they connect quickly and correctly.
• Build the Process: Work with Customer Success Leadership to create and standardize workflows for Support and Professional Services as this new product line scales.
• Own the Commercial Cycle: Handle the full commercial lifecycle, including negotiating renewals and identifying expansion opportunities.
• Resolve Technical Issues: Take a hands-on approach to account health by resolving technical support tickets and facilitating escalations to the Dev team.
• Identify Headcount Triggers: Recognize when technical tasks should be transitioned to dedicated Support or PS teams and design the workflows to make those hand-offs seamless.
• Influence the Roadmap: Turn customer feedback into clear, actionable requests for our Product team to improve product-market fit.