Product Marketing Manager
Ease.io
Director of Demand Generation
Proof
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Architect and execute integrated campaigns that convert self-serve users into Sales opportunities and advance deals through the funnel
- Partner closely with AEs, SDRs, and CSMs to drive pipeline creation, acceleration, and expansion
- Co-own strategy and execution across SEM, paid social, content syndication, events, and webinars
- Manage the performance marketing budget and lead execution through agency partners and internal contributors
- Continuously build and expand ICP database and partner cross-functionally to enrich data points
- Collaborate with Product Marketing to ensure segment-specific messaging and value propositions
- Work with RevOps to define attribution models, improve funnel efficiency, and track marketing’s influence on revenue
- Enable outbound Sales with lifecycle content, retargeting campaigns, and campaign-in-a-box programs
- Define, measure, and communicate campaign performance to executive stakeholders
Requirements
- 10+ years in B2B demand generation, ideally with experience in dual-sided marketplaces or legal tech
- Strong track record in PLG-to-SLG motions, performance marketing, and lifecycle-driven growth
- Deep experience owning and optimizing multi-channel campaigns tied to revenue
- Strong command of marketing operations, attribution, and downstream reporting
- Hands-on experience with HubSpot, Google & Microsoft Ads, LinkedIn, Clay, Zapier, and Gong
- Ability to work cross-functionally with Sales, Product, and RevOps
- Experience managing agencies and internal contributors
- Comfort in a fast-paced startup environment and accountability for measurable outcomes
