Performance Marketing

• Architect and execute integrated campaigns that convert self-serve users into Sales opportunities and advance deals through the funnel
• Partner closely with AEs, SDRs, and CSMs to drive pipeline creation, acceleration, and expansion
• Co-own strategy and execution across SEM, paid social, content syndication, events, and webinars
• Manage the performance marketing budget and lead execution through agency partners and internal contributors
• Continuously build and expand ICP database and partner cross-functionally to enrich data points
• Collaborate with Product Marketing to ensure segment-specific messaging and value propositions
• Work with RevOps to define attribution models, improve funnel efficiency, and track marketing’s influence on revenue
• Enable outbound Sales with lifecycle content, retargeting campaigns, and campaign-in-a-box programs
• Define, measure, and communicate campaign performance to executive stakeholders

Director of Demand Generation

Senior Paid Media Strategist

Paid Search Manager

B2B Demand Generation Lead

Paid Media Manager

Demand Generation Manager