Ease.io

Product Marketing Manager

Ease.io

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $130,000 - $160,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop a thorough understanding of our platform, product roadmap, current and future ICP, competitive landscape and market trends
  • Develop and execute comprehensive go-to-market strategies for EASE Audits & Inspections, EASE Action Plans, and EASE On-the-Job Training
  • Lead product release communications and facilitate customer office hours
  • Collaborate with cross-functional teams, including product management, sales, and customer success to deliver distinct and differentiating product messaging
  • Lead market and competitive analysis to shape product features, pricing, and positioning
  • Own and manage the creation of product marketing content such as sales collateral, product documentation, case studies, video demos, etc
  • Partner with Sales Enablement to develop effective sales enablement tools and training to communicate the value proposition of our platform
  • Contribute to the development of campaign strategies and themes and guide marketing programs to drive demand
  • Understand and document our buyer’s journey, including where they get information, and the who, what, when, and why behind the decisions they make
  • Closely collaborate with product management on PLG strategy and execution
  • Travel up to 20%

Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of experience in SaaS product marketing
  • Manufacturing industry experience
  • Proven experience in crafting compelling positioning and marketing content
  • Experience with B2B marketing, lead generation, and sales tactics
  • Solid understanding of market analysis and competitive positioning
  • Strong project management and execution skills
  • Exceptional presentation and communication skills
  • Familiarity with the latest trends, technologies, and methodologies in digital marketing, social media, and market research