Ease.io

Product Marketing

• Develop a thorough understanding of our platform, product roadmap, current and future ICP, competitive landscape and market trends
• Develop and execute comprehensive go-to-market strategies for EASE Audits & Inspections, EASE Action Plans, and EASE On-the-Job Training
• Lead product release communications and facilitate customer office hours
• Collaborate with cross-functional teams, including product management, sales, and customer success to deliver distinct and differentiating product messaging
• Lead market and competitive analysis to shape product features, pricing, and positioning
• Own and manage the creation of product marketing content such as sales collateral, product documentation, case studies, video demos, etc
• Partner with Sales Enablement to develop effective sales enablement tools and training to communicate the value proposition of our platform
• Contribute to the development of campaign strategies and themes and guide marketing programs to drive demand
• Understand and document our buyer’s journey, including where they get information, and the who, what, when, and why behind the decisions they make
• Closely collaborate with product management on PLG strategy and execution
• Travel up to 20%

Product Marketing Manager