Account Executive, Product Sales
Stripe
Senior Director, Product Marketing
SimplePractice
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $217,000 - $270,000 per year
Job Level
Senior
About the role
- Lead Product Marketing strategy and execution — define and evolve product positioning, messaging, differentiation, build narratives and launch strategies, and influence product strategy through customer and market insight
- Own pricing and packaging strategy — lead research, modeling, testing, stakeholder alignment; partner with Product, Finance, and Strategy to evolve monetization; serve as internal expert on value articulation and packaging design
- Drive full GTM activation — lead go-to-market planning and execution across product and feature launches, campaign development, lifecycle messaging, and channel coordination; collaborate with Customer Support for launch readiness and adoption
- Lead market research and customer insight programs — drive voice-of-customer, competitive intelligence, segmentation, and usage analysis; translate insight into actionable recommendations
- Tell great stories — shape product narrative with Product and Brand; ensure all product communications ladder up to a clear, consistent story
- Support future GTM evolution — build foundational messaging, personas, buyer journeys for PLG customers and expansion into sales-led or B2B models; guide content, lifecycle, and campaign strategy
- Lead and grow a high-performing product marketing team — lead the entire Product Marketing team, manage and develop product marketers and market researchers, foster a culture of clarity, accountability, and customer-first thinking
Requirements
- 10+ years of experience in Product Marketing, with 3+ years in a senior leadership role
- Deep experience in SaaS, ideally in a PLG environment — with strong fundamentals in positioning, messaging, and market insight
- Proven success leading pricing and packaging strategy at the company or product line level
- Strong executive communication skills and clear, confident executive presence
- Experience partnering closely with Product, Support, and cross-functional teams to influence strategy and drive results
- Demonstrated ability to lead compelling product launches and campaigns from insight to execution
- Strong storytelling ability — craft narrative arcs aligning business value with customer needs
- Comfort with both strategic thinking and operational execution
- Experience supporting hybrid GTM models (PLG + sales-led) is a plus
- Passion for helping small businesses, therapists, or mission-driven professionals is a big bonus
