Senior Manager, Digital Marketing
Benevity
Job Level
Mid-LevelSenior
About the role
- Drive Turn’s outbound growth and digital presence as a hands-on individual contributor
- Own end-to-end campaign execution: writing and publishing content, running digital ads, managing outreach sequences, and reporting on performance
- Build and manage outbound campaigns (email, LinkedIn, HubSpot/Amplemarket), including prospect list creation, sequencing, and reporting
- Execute multi-touch campaigns for events, product launches, and seasonal pushes
- Write and publish blog posts, newsletters, case studies, and white papers; create ad copy, landing pages, and marketing assets
- Repurpose long-form content into social, email, and paid campaigns
- Plan, launch, and optimize digital ads (Google Ads, LinkedIn, programmatic); track ROI and adjust spend based on lead generation and CPL goals
- Coordinate A/B testing for messaging, design, and audience segments
- Build and maintain dashboards on campaign performance and pipeline contribution; analyze trends and provide insights to Sales leadership
- Report to VP of Sales as an individual contributor focused on pipeline generation
Requirements
- 5+ years in B2B marketing, demand generation, or growth roles
- Strong writing and editing skills across blogs, ads, emails, and product copy
- Experience running digital ads (Google, LinkedIn) and measuring campaign ROI
- Familiarity with HubSpot, Amplemarket, or similar sales/marketing automation tools
- Comfort with reporting, dashboards, and campaign analytics
- Self-starter mindset - able to prioritize and execute independently
- Bilingual Spanish/English preferred
- Nice to have: SEO knowledge and content optimization skills
- Nice to have: Experience in HR tech, workforce, or compliance-related industries
- Nice to have: Ability to design simple creative assets for ads and social posts
