PROCEPT BioRobotics

Digital Marketing

• Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
• Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
• Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners).
• Utilize marketing automation tools to nurture leads and personalize customer journeys.
• Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness.
• Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates.
• Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance.
• Lead the development and execution of integrated digital campaigns, ensuring they are cohesive across all channels and aligned with the broader marketing calendar and commercial goals.
• Manage the end-to-end lifecycle of integrated campaigns, from planning and creative development to launch and post-campaign analysis.
• Ensure a consistent message and brand identity across all digital and offline channels.
• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
• Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.).
• Manage digital advertising budgets and optimize campaigns for maximum ROI.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize content based on audience demographics and behavior.
• Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
• Partner with the Product Marketing team to ensure product messaging and value propositions are consistently reflected across all digital touchpoints.
• Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.

Senior Digital Marketing Manager

Marketing

• We are seeking a strategic and dynamic leader to build and lead our Commercial Marketing function at PROCEPT BioRobotics. This is a critical function that will serve as an engine for our commercial strategy, driving a truly customer-centric approach throughout the organization. The successful candidate will be a transformational leader who can coach and develop a team of marketers with deep subject matter expertise in key customer audiences (from surgeons, to urologist practice staff, to hospital executives) and ultimately sites of care (e.g., OR, hospital, and urologist practice). This leader will take Procept’s multifaceted value proposition and develop integrated marketing plans and commercial programs that drive awareness and adoption of Aquablation.
• Reporting directly to the VP of Marketing, this leader will provide the vision to ensure commercial marketing strategies align with our marketing operations. As a member of the Marketing Leadership team, the successful candidate will work closely with marketing and sales leadership to coordinate strategic plans, define commercial marketing goals and KPIs, establish marketing best practice standards, and arm commercial teams with high-impact sales materials that scale the Procept value story in-market.
• What Your Day-To-Day Will Involve:
• · Audience-Centric Strategy & Execution
• o Build a continuum of marketing programs for surgeons, their practices, and hospitals that drive awareness to advocacy among these key customer audiences (e.g., surgeons, urologist practice staff, hospital executives, and program leaders).
• o Identify and quantify key customer, clinical, and economic barriers to adoption.
• o Develop and execute targeted marketing programs that address these barriers with compelling messaging and evidence, with the core goal of driving adoption of Aquablation as a first-line treatment for BPH.
• · Commercial Marketing Alignment
• o Work with marketing and sales leadership to align on a unified go-to-market strategy. This includes defining the value proposition, procedure positioning, and competitive messaging.
• o Collaborate cross-functionally to ensure consistency in brand discipline, training, and the seamless delivery of content and tools to drive a cohesive commercial effort.
• o Provide strategic insights into our annual planning process.
• o Partner with international colleagues to adapt and leverage U.S. commercial strategies for global markets and ensure consistent Aquablation messaging worldwide.
• · Program Launch Excellence & Practice Integration
• o Drive program launch excellence initiatives to ensure the successful integrating of Aquablation as a strategic service line in hospitals, urologist practices, and health systems.
• o Lead urologist practice integration initiatives to embed our solutions and build sustainable Aquablation programs.
• o Define and track success metrics for program adoption to ensure a seamless transition from launch to standard practice.
• · Commercial Tools & Capabilities
• o In close collaboration with the global learning and development team and sales leadership, develop scalable and sustained tools and capabilities that communicate the value propositions of Aquablation, focusing on clinical, economic, and procedural benefits.
• o Develop a comprehensive content library that is easily accessible and empowers the sales team with on-demand digital and physical resources.
• · Clinical Marketing Scale & Amplification
• o Establish best-in-class clinical marketing practices, including a key opinion leader (KOL) strategy to drive peer-to-peer education.
• o Provide strategic leadership in Aquablation’s engagement with professional societies and regional chapters, guiding programs, educational initiatives, and collaborations that advance adoption.
• o Ensure consistent value messaging across all marketing collateral, sales tools and with KOLs, tailoring content to specific personas.
• · Cross-Functional Partnership
• o Partner with Marketing Communications to develop comprehensive marketing campaign plans, including defining goals, desired customer actions, communication channel strategy, and required content by persona and channel.
• o Interface closely with the Market Access team to build health economic messaging rooted in real-world evidence.
• o Collaborate with marketing operations and analytics teams to ensure tracking and measurement of audience messaging, content, and integrated marketing campaigns effectiveness.
• · Team Leadership and Talent Development
• o Lead, coach, and develop a team of marketers with expertise in clinical, practice, and hospital marketing.
• o Foster a culture of excellence, collaboration, and continuous improvement within the team.

Director, Commercial Marketing

• Design and execute strategies targeting hospital executives, IDNs, and new sites of care to drive capital adoption and program growth
• Serve as the primary partner to the US sales team, developing programs and solutions that showcase Aquablation's value
• Collaborate with Market Access and Product teams to develop and promote customer references that quantify product value
• Develop and lead commercialization of new business models and programs aligned with hospital needs
• Stay abreast of hospital industry trends, market developments, and competitive landscape
• Partner with marketing operations and analytics to ensure tracking and measurement of hospital-focused messaging, content, and campaigns
• Partner closely with surgeon, practice and hospital thought leaders to amplify Aquablation therapy value clinically, economically, operationally and strategically

Senior Hospital Marketing Manager – Commercial Marketing

Account Executive

• Meet or exceed quarterly sales quota for the defined area
• Work with the sales manager to develop a plan that outlines sales objectives tailored to the local market
• Manage the complex sales process of the Aquabeam System into new and existing hospitals
• Build clinical and administrative support through technical presentations, executive meetings, and marketing events
• Build support from surgeons and administration for Aquablation therapy
• Identify key institutions, generate market awareness, and drive sales of the Aquabeam System within an assigned sales territory
• Effectively manage transition of initial sale and installation to the Aquablation sales team to drive procedural volume and growth
• Develop initial contact with CEO and senior hospital administrators
• Partner closely with Sales Management and the Marketing team to identify and prioritize customers for higher-level corporate relationships
• Provide support in the resolution of product complaints and/or safety issues
• Proactively support organizational goals and objectives, policies and procedures, and FDA regulations including strict compliance with AquaBeam’s Customer Relationship and the Sunshine Act policies
• Establish and maintain credentials to enter and work in hospitals and other medical facilities as required by facility requirements
• Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System
• Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies
• Consistently create a positive environment for customers and colleagues

Robotics Sales Representative

•Responsible for launching the Aquabeam Robotic System in the defined territory and establishing Aquablation as the treatment of choice for men suffering from BPH.
•Help maximize utilization of installed Aquabeam Systems and exceed sales targets.
•Balance tactical implementation of field programs and strategic decision making.
•Work with clinicians, administration, and internal teams to integrate the Aquabeam system at customer sites.
•Develop Aquablation plans for surgical teams and drive system utilization.
•Expand user base by developing qualified lead funnels and converting high potential leads.
•Partner with Professional Education, Sales Management, Marketing, and Customer Service teams to support customers.
•Maintain records in PROCEPT CRM and ensure compliance with reporting, safety, and regulatory policies.

Senior Aquablation Sales Representative

• The Opportunity: This position is responsible for selling the Aquabeam Robotic System to greenfield and existing hospitals in the defined territory and establishing Aquablation as the treatment of choice for men suffering from BPH.
• This is a business-critical role and as such requires a highly motivated individual focused on executing activities and exceeding sales targets.
• The individual will need to demonstrate the ability to build a team of advocates within each hospital, strong solution selling skills, and enough tenacity to ensure sales objectives are met on a consistent basis.
• They will need to balance between tactical implementation of programs, strategic decision making and work effectively with all external stakeholders including clinicians and administration as well as PROCEPT’s internal functional area.
• Meet or exceed quarterly sales quota for the defined area
• Work with the sales manager to develop a plan that outlines sales objectives tailored to the local market
• Manage the complex sales process of the Aquabeam System into new and existing hospitals
• Build clinical and administrative support through technical presentations, executive meetings, and marketing events
• Build support from surgeons and administration for Aquablation therapy
• Identify key institutions, generate market awareness, and drive sales of the Aquabeam System within an assigned sales territory
• Effectively manage transition of initial sale and installation to the Aquablation sales team to drive procedural volume and growth
• Develop initial contact with CEO and senior hospital administrators
• Partner closely with Sales Management and the Marketing team to identify and prioritize customers for higher-level corporate relationships
• Provide support in the resolution of product complaints and/or safety issues
• Proactively support organizational goals and objectives, policies and procedures, and FDA regulations including strict compliance with AquaBeam’s Customer Relationship and the Sunshine Act policies
• Establish and maintain credentials to enter and work in hospitals and other medical facilities as required by facility requirements
• Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance
• Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies
• Consistently creates a positive environment for customers & colleagues to include the entire PROCEPT team.

Senior Digital Marketing Manager

Director, Commercial Marketing

Senior Hospital Marketing Manager – Commercial Marketing

Robotics Sales Representative

Senior Aquablation Sales Representative

Robotic Sales Representative