Digital Marketing

• Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
• Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
• Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners).
• Utilize marketing automation tools to nurture leads and personalize customer journeys.
• Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness.
• Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates.
• Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance.
• Lead the development and execution of integrated digital campaigns, ensuring they are cohesive across all channels and aligned with the broader marketing calendar and commercial goals.
• Manage the end-to-end lifecycle of integrated campaigns, from planning and creative development to launch and post-campaign analysis.
• Ensure a consistent message and brand identity across all digital and offline channels.
• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
• Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.).
• Manage digital advertising budgets and optimize campaigns for maximum ROI.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize content based on audience demographics and behavior.
• Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
• Partner with the Product Marketing team to ensure product messaging and value propositions are consistently reflected across all digital touchpoints.
• Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.

Senior Digital Marketing Manager

Digital Marketing Manager – Acquisition

Digital Marketing Manager – Acquisition

Digital Marketing Specialist

Digital Marketing Director

Digital Marketing Manager