Product Marketing Manager
Josys
Senior Digital Marketing Manager
PROCEPT BioRobotics
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $172,000 - $203,000 per year
Job Level
Senior
About the role
- Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
- Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
- Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners).
- Utilize marketing automation tools to nurture leads and personalize customer journeys.
- Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness.
- Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates.
- Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance.
- Lead the development and execution of integrated digital campaigns, ensuring they are cohesive across all channels and aligned with the broader marketing calendar and commercial goals.
- Manage the end-to-end lifecycle of integrated campaigns, from planning and creative development to launch and post-campaign analysis.
- Ensure a consistent message and brand identity across all digital and offline channels.
- Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
- Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
- Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.).
- Manage digital advertising budgets and optimize campaigns for maximum ROI.
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Segment email lists and personalize content based on audience demographics and behavior.
- Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
- Partner with the Product Marketing team to ensure product messaging and value propositions are consistently reflected across all digital touchpoints.
- Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.
Requirements
- Bachelor's degree in marketing, business, or a related field.
- Minimum of 5-7 years of experience in digital marketing, preferably in the medical device, healthcare, or technology industry.
- Proven track record of developing and executing successful digital marketing strategies.
- Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization.
- Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools.
- Excellent analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience in the surgical robotics, or medical device space is a major plus.
- Experience marketing to surgeons, and hospital executives is a major plus.
- Hybrid
- The ideal candidate would be in the Bay Area
