Graphic Communications Sales Specialist
Ricoh UK
Job Level
Mid-LevelSenior
About the role
- Serve as the bridge between products and market, driving go-to-market strategy for new features and products.
- Develop and execute comprehensive go-to-market plans including market positioning and messaging.
- Create marketing collateral: website copy, blog posts, case studies, whitepapers, social media content, product videos, and sales decks.
- Manage and optimize the company website (A/B testing, SEO optimization, and content updates).
- Plan and execute digital marketing campaigns across channels (email, social media, paid ads) to drive awareness, adoption, and revenue.
- Use data and analytics to understand customer behavior, track campaign performance, and inform marketing strategies with focus on ROI and KPIs.
- Leverage AI tools for content generation, data analysis, market research, and campaign optimization.
- Collaborate closely with product management, sales, engineering, and design to ensure unified product messaging.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in a Product Marketing, Content Marketing, or Digital Marketing role, preferably in the B2B SaaS or technology sector.
- Proven experience creating high-quality digital content that drives results.
- Strong understanding of digital marketing channels, SEO, and website management principles.
- Demonstrated ability to use data to inform decisions and measure the effectiveness of marketing initiatives.
- Proficiency with AI tools (e.g., ChatGPT, Midjourney, Jasper) for content creation and optimization.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience working with cross-functional teams in a collaborative environment.
- A self-starter with a proactive and results-oriented mindset.
