Marketing Manager, Demand Generation
Just Appraised
Senior Growth Marketing Manager
Spotify
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Design, develop and implement robust paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth.
- Plan, implement, and optimize media buys with a focus on efficiency.
- Manage and optimize performance of digital marketing channels.
- Oversee ad unit development, testing, and analysis for continuous improvement.
- Forecast, measure, and analyze digital campaign performance across the funnel.
- Test and scale new channels (ABM platforms, sponsored content, industry-specific ad networks) to expand reach.
- Refine our attribution models, marketing tech stack, and processes to ensure we’re always optimizing for maximum impact.
- Collaborate with sales and product teams to improve conversion rates.
- Build AI-first creative systems to rapidly prototype and test high-performing assets.
Requirements
- 5+ years of experience in growth marketing and performance marketing, ideally in B2B SaaS for high-growth tech.
- Proven ability to launch, scale, and optimize paid channels.
- Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
- Familiarity with acquisition analysis, A/B testing, and ad fraud detection.
- Analytical mindset with strong attention to detail.
- Up-to-date knowledge of B2B performance marketing standards and trends.
- Strong communicator and experience working cross-functionally with technical teams and stakeholders.
- Bachelor’s degree in marketing, business, or a related field.
