Josys

Product Marketing

• Serve as the bridge between products and market, driving go-to-market strategy for new features and products.
• Develop and execute comprehensive go-to-market plans including market positioning and messaging.
• Create marketing collateral: website copy, blog posts, case studies, whitepapers, social media content, product videos, and sales decks.
• Manage and optimize the company website (A/B testing, SEO optimization, and content updates).
• Plan and execute digital marketing campaigns across channels (email, social media, paid ads) to drive awareness, adoption, and revenue.
• Use data and analytics to understand customer behavior, track campaign performance, and inform marketing strategies with focus on ROI and KPIs.
• Leverage AI tools for content generation, data analysis, market research, and campaign optimization.
• Collaborate closely with product management, sales, engineering, and design to ensure unified product messaging.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats.

Product Marketing Manager