Demand Generation Marketer
Optix
Growth Operations
Prime Intellect
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteJob Level
JuniorMid-Level
About the role
- Design and execute content-led sales loops that capture engagement signals and convert them into a qualified pipeline
- Create sophisticated nurture campaign sequences for leads without app signups, driving them toward platform adoption through personalized content journeys
- Utilize MarTech stack to develop engagement signals and lead scoring models for data-driven user insights
- Execute a topic-based SEO strategy focused on building topical authority and GEO optimization for AI-powered search queries
- Optimize landing pages and conversion flows with A/B testing and CRO systems based on user journey and conversion data
- Drive product-qualified lead (PQL) generation through user behavior engagement models and install metric attribution framework
- Orchestrate data-driven insights to propel growth and strategic revenue-based operations; implement HubSpot workflows connecting content engagement to sales qualification
- Produce technical case studies, developer-focused blog content, email marketing sequences, and product launch content with cross-channel promotion and conversion tracking
Requirements
- 2-5 years in product growth, content marketing, or demand generation roles, ideally in AI/ML, developer tools, or infrastructure
- Deep analytical skills, including content performance measurement, lead scoring, marketing attribution, and growth experimentation
- Experience building sophisticated marketing automation workflows and content-to-pipeline attribution models
- Deep understanding of AI/ML ecosystem, developer communities, and technical buyer decision-making processes
- Experience with marketing and sales tech stack, Ad + SEO platforms, and marketing attribution systems + revenue operations
- Comfortable with ambiguity and building integrated growth systems from first principles
