VP of eCommerce & Digital Experience
Freebird
Salary
💰 $136,000 - $207,000 per year
Job Level
Senior
About the role
- Join the Reclaim.ai marketing team at Dropbox as our Senior Content Strategist, where you’ll take the lead in shaping a high-performance content strategy across our website, SEO, email, and lifecycle marketing programs — helping hundreds of thousands of users reclaim time for what matters most.
- This is a hands-on, high-impact role for a seasoned content leader with a proven record of success, who thrives at the intersection of creative storytelling, user psychology, and performance-driven marketing. You’ll partner closely with Reclaim’s Head of Marketing to craft a cohesive narrative across the funnel, drive measurable results through experimentation, and evolve our messaging to resonate with new markets and personas.
- We’re looking for someone with deep B2B SaaS experience who’s comfortable owning end-to-end content development — from conversion-optimized landing pages to compelling onboarding emails to sales collateral — and who can distill complex ideas into language that inspires action.
- If you’re energized by crafting stories that convert, passionate about AI and productivity, and ready to shape the voice of a beloved product, we’d love to meet you.
- Own & execute the website content strategy: Lead copy development and strategic updates across the Reclaim website; refine messaging to emphasize product value, simplify complex features, and speak directly to user pain points; run A/B tests and collaborate on UX/design to improve conversion (CRO).
- Lead SEO & content performance strategy: Define and manage the SEO website strategy, identify high-potential keywords, content gaps, and on-page optimization opportunities to improve visibility across traditional and AI-powered search experiences (GEO).
- Develop high-converting landing pages: Craft targeted messaging for paid media landing pages tailored to audience segments, channels, and campaign goals; collaborate with design and product marketing to test layout, copy, and CTAs.
- Manage lifecycle email content: Own and evolve evergreen email programs across onboarding, activation, retention, and monetization; apply testing, segmentation, and analytics to increase engagement and retention.
- Drive go-to-market content for launches & campaigns: Develop integrated content strategies spanning email, web, in-app, push notifications, and press release copy.
- Monitor performance & market trends: Analyze web, SEO, and email performance weekly to identify optimization opportunities; conduct competitive research to inform messaging strategy.
- Support sales & customer-facing teams: Partner with sales, product marketing, and design to create pitch decks, one-pagers, and enablement content that communicates value to enterprise prospects and customers.
Requirements
- 6+ years of B2B SaaS content strategy experience: You’ve led full-funnel content strategy at scale, with a strong portfolio that demonstrates business impact, clarity of voice, and sharp narrative instincts.
- Proven success driving CRO for high-traffic websites: You’ve owned website content for products with 250K+ visitors/month, and can show measurable outcomes from your optimizations and A/B tests.
- Email lifecycle expertise across 250K+ MAUs: You’ve built and managed high-performing email campaigns for large user bases, with a keen understanding of lifecycle journey mapping and messaging experimentation.
- SEO & GEO (generative engine optimization) fluency: You have deep knowledge and stay current with evolving search trends — both on traditional platforms and AI assistants — and know how to build content that gets discovered.
- A creative, analytical writer: You’re a master of turning complex features into crisp, compelling copy. You understand tone, brand voice, and how to craft messages that resonate and convert.
- AI-literate & tech-savvy: You use AI tools to accelerate and enhance your content work, can quickly adapt to new platforms, and have experience with Webflow CMS and HubSpot (or equivalent marketing platforms).
- Highly collaborative & self-directed: You’re comfortable leading content initiatives independently while working cross-functionally across product, marketing, design, and sales, with the ability to influence stakeholders to create understanding and enable effective decision-making.
