Power Digital Marketing

Chief Marketing Officer

• Own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses
• Serve as the primary strategic partner for your clients on a day-to-day basis
• Own the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives
• Act as the day-to-day strategic lead for Consumer Services clients
• Ensure marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume
• Work closely with client marketing and sales or operations contacts to define what a qualified lead looks like
• Partner with Project Managers to ensure execution stays on track
• Collaborate with the Account Director to refine quarterly strategy and long-term growth plans

Consumer Services Associate Account Director

• You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses.
• You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives.
• As an AAD, you will act as the day-to-day strategic lead for Consumer Services clients, ensuring marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume.
• Your job is to make sure you already know the answer before they ask.
• You'll partner with Project Managers to ensure execution stays on track — leading client calls directly on larger accounts, while the PM leads on smaller ones, and will collaborate with the Account Director to refine quarterly strategy and long-term growth plans.

Consumer Services Associate – Account Director

• You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses.
• You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives.
• A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients.
• As an AAD, you will act as the day-to-day strategic lead for Consumer Services clients, ensuring marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume.
• You will work closely with client marketing and sales or operations contacts to define what a qualified lead actually looks like — and build that definition back into targeting, creative, and campaign strategy.
• This role requires comfort discussing CPL, lead-to-close rate, cost per acquisition, funnel conversion, and local market dynamics.
• You'll partner with Project Managers to ensure execution stays on track — leading client calls directly on larger accounts, while the PM leads on smaller ones — and will collaborate with the Account Director to refine quarterly strategy and long-term growth plans.

Consumer Services Account Director

• You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses.
• You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives.
• You will act as the day-to-day strategic lead for Consumer Services clients, ensuring marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume.
• You will work closely with client marketing and sales or operations contacts to define what a qualified lead actually looks like — and build that definition back into targeting, creative, and campaign strategy.
• You will partner with Project Managers to ensure execution stays on track — leading client calls directly on larger accounts, while the PM leads on smaller ones.

Consumer Services Associate Director

Manager

• Partner closely with Media Supervisor to shape strategy and planning
• Confidently leading client conversations, reinforcing strategic direction
• Identifying testing or growth opportunities
• Support the Associate Media Director across key areas of media planning
• Own the daily management of campaigns, understanding performance drivers
• Optimizing with intent, turning data into clear, actionable recommendations
• Collaborate with creative team to develop new assets, messaging, and design concepts that elevate performance
• Bring multi-channel expertise to the table and apply best practices across channels

Senior Media Manager, Healthcare

• Successful end-to-end management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
• Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of accounts
• Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures

• Successful end-to-end management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
• Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of accounts
• Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures.

• Successful end-to-end management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
• Function as primary point of contact both internally and externally for all ‘owned’accounts – responsible for pacing and performance of accounts
• Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures

Social Media Manager

• The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
• This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
• As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients

Social Media Strategist

• Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience
• Proficient in strategically driving influencer programming through identifying, vetting and slating influencer talent and creators for campaigns
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts
• Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs
• Create and implement monthly content calendars that align with the overall social media strategy
• Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes
• Actively participate in team meetings, contributing creative insights and collaborating on cross-functional initiatives
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
• Developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
• Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts.
• Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.

• Crafting and executing comprehensive social media strategies for clients
• Developing unique brand voices and managing influencer relationships
• Overseeing content creation and execution from A-Z
• Managing a dynamic workload and prioritizing tasks for multiple client accounts
• Creating monthly content calendars that align with overall strategy
• Staying up-to-date with social media trends and algorithm changes
• Participating in team meetings and contributing insights

• Crafting and executing comprehensive social media strategies for clients across diverse industries
• Developing unique brand voices and managing influencer relationships
• Overseeing A-Z content creation and execution
• Efficiently managing a dynamic workload while prioritizing tasks and meeting deadlines
• Crafting compelling and on-brand copy and creative for social media
• Creating and implementing monthly content calendars
• Maintaining clear and effective communication with clients