Consumer Services Associate – Account Director

Power Digital Marketing

Consumer Services Marketing Associate Account Director managing 4–6 consumer services accounts for a tech-enabled growth marketing firm. Serving as primary strategic partner for client relationships and marketing efforts.

Posted 7/28/2026full-timeRemote • 🇨🇴 ColombiaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead generation and consumer services marketing, with a strong focus on aligning marketing strategies to sales objectives and optimizing lead quality. Proven ability to manage client relationships effectively while translating complex data into actionable insights.

Highest-signal resume keywords

Lead GenerationClient Relationship ManagementLead Funnel EconomicsPaid Search Media MixLocal SEO

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead Funnel EconomicsCost Per AcquisitionLead-To-Opportunity RateLifetime Value By Lead SourceLead Quality AssessmentConversion OptimizationMarketing Strategy Alignment

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationClient Engagement

Tools & Technologies

Google My BusinessLocal Campaign Structures

Industry Keywords

Consumer ServicesLead GenerationPerformance MarketingSales AlignmentMarketing Objectives

About the role

Key responsibilities & impact

You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses.
You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives.
As an AAD, you will act as the day-to-day strategic lead for Consumer Services clients, ensuring marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume.
Your job is to make sure you already know the answer before they ask.
You'll partner with Project Managers to ensure execution stays on track — leading client calls directly on larger accounts, while the PM leads on smaller ones, and will collaborate with the Account Director to refine quarterly strategy and long-term growth plans.

Requirements

What you’ll need

4–7 years in lead generation or consumer services marketing, with experience managing client relationships day-to-day
Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source
Has worked with clients who have sales teams — knows what aligning marketing to sales looks like in practice
Comfortable with paid search-heavy media mixes and local campaign structures
Familiar with local SEO, GMB, and review strategy as performance levers in services categories
Has experience framing lead quality vs. lead volume conversations for clients, and knows how to shift focus without damaging the relationship
Strong written and verbal communication; can translate funnel data into a clear, credible narrative.

Benefits

Comp & perks

Base salary
Prepaid Medicine Plan
15 paid vacation days (PTO) per year
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives