Consumer Services Associate Director

Power Digital Marketing

Consumer Services Marketing Associate Account Director managing a portfolio of consumer services accounts. Driving marketing strategies aligned with lead quality and revenue across multiple sectors.

Posted 7/28/2026full-timeRemote • 🇨🇦 CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead generation and consumer services marketing, with a strong focus on aligning marketing strategies to sales objectives and optimizing lead quality. Proficient in analyzing lead funnel economics and translating data into actionable insights for clients.

Highest-signal resume keywords

Lead GenerationClient Relationship ManagementLead Funnel EconomicsPaid Search StrategyLocal SEO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationLead Funnel EconomicsCost Per AcquisitionLead-To-Opportunity RateLocal SEOGMB StrategyReview StrategyCampaign StrategyPerformance AnalysisMarketing Alignment

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationClient ManagementStrategic ThinkingRelationship Building

Industry Keywords

Consumer ServicesHome ServicesEducationFinancial ServicesHospitalityInsuranceLead QualityLead VolumeMarketing ObjectivesSales Alignment

About the role

Key responsibilities & impact

You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses.
You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives.
You will act as the day-to-day strategic lead for Consumer Services clients, ensuring marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume.
You will work closely with client marketing and sales or operations contacts to define what a qualified lead actually looks like — and build that definition back into targeting, creative, and campaign strategy.
You will partner with Project Managers to ensure execution stays on track — leading client calls directly on larger accounts, while the PM leads on smaller ones.

Requirements

What you’ll need

4–7 years in lead generation or consumer services marketing, with experience managing client relationships day-to-day
Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source
Has worked with clients who have sales teams — knows what aligning marketing to sales looks like in practice
Comfortable with paid search-heavy media mixes and local campaign structures
Familiar with local SEO, GMB, and review strategy as performance levers in services categories
Has experience framing lead quality vs. lead volume conversations for clients, and knows how to shift focus without damaging the relationship
Strong written and verbal communication; can translate funnel data into a clear, credible narrative.

Benefits

Comp & perks

Base salary paid in USD + commission opportunities
Unlimited Time Off available on day one
Fully flex work environment: full-remote, in-office, or hybrid
Healthcare stipend: $50/month to support your healthcare or insurance costs
National Holidays + 2 Mental Health Recharge Days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives