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Senior Media Manager, Healthcare
Power Digital MarketingSenior Media Manager responsible for paid media strategy and campaign management at Power Digital. Leading client conversations and optimizing multi-channel advertising efforts with a growth-focused team.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Search strategy and management, with a strong focus on client communication, reporting, and optimization. Proven ability to manage substantial media budgets and drive campaign performance through continual testing and strategic ideation.
Highest-signal resume keywords
Paid Search ManagementGoogle Ads ExpertisePaid Media StrategyClient CommunicationBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid SearchPaid SocialProgrammatic AdvertisingCampaign OptimizationReporting and InsightsTesting MethodologiesBidding MethodologiesConversion TrackingProject OwnershipKPI Management
Soft Skills
Excellent CommunicationProblem-SolvingInterpersonal SkillsMultitaskingPrioritization
Tools & Technologies
Google AdsBingMetaDSP PlatformsMicrosoft Office SuiteGoogle Workspace
Industry Keywords
Paid MediaMedia StrategyClient GoalsPerformance OptimizationCampaign Strategy
About the role
Key responsibilities & impact- Successful end-to-end management of designated paid media accounts
- Meet pacing and KPI requirements for held accounts
- Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
- Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
- Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
- Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
- Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of accounts
- Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
- Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
- Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
- Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
- Responsible for continual testing, verification, and improvement of full-funnel structures.
Requirements
What you’ll need- 4-5+ years of experience, primarily in Paid Search
- Ideal candidates also have experience in Paid Social, Programmatic, or both
- Required platform expertise: Google Ads
- Suggested additional platform familiarity: Bing, Meta, a DSP platform
- Experience managing paid media budget ranges above 100k per month
- Experience driving paid media strategy and testing
- Confident ability to communicate with and convince clients
- Great at reporting and insights, and great at identifying and optimizing towards client business goals
- Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results
- Excellent communication, problem-solving, and interpersonal skills
- Proficient in Microsoft Office Suite and Google Workspace
- Ability to interface with both internal team members and clients
- Ability to multitask and prioritize tasks effectively.
Benefits
Comp & perks- Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.