Senior Media Manager, Healthcare

Power Digital Marketing

Senior Media Manager at Power Digital managing Paid Search and media strategy for clients. Focusing on account performance, client communication, and innovative growth in digital marketing.

Posted 7/24/2026full-timeRemote • 🇨🇷 Costa RicaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Search management, including strategy development, campaign optimization, and performance reporting. Proficient in client communication and project ownership, ensuring alignment with business goals and effective media budget management.

Highest-signal resume keywords

Paid Search StrategyGoogle Ads ExpertiseCampaign OptimizationClient CommunicationBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementCampaign Strategy DevelopmentPerformance ReportingTesting MethodologiesBidding Methodologies

Soft Skills

Problem-SolvingInterpersonal SkillsMultitaskingPrioritization

Tools & Technologies

Google AdsBingMetaDSP PlatformMicrosoft Office SuiteGoogle Workspace

Industry Keywords

Paid MediaKPI ManagementClient GoalsMedia Coverage ExpansionFull-Funnel Structures

About the role

Key responsibilities & impact

Successful end-to-end management of designated paid media accounts
Meet pacing and KPI requirements for held accounts
Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of accounts
Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
Responsible for continual testing, verification, and improvement of full-funnel structures.

Requirements

What you’ll need

4-5+ years of experience, primarily in Paid Search
Ideal candidates also have experience in Paid Social, Programmatic, or both
Required platform expertise: Google Ads
Suggested additional platform familiarity: Bing, Meta, a DSP platform
Experience managing paid media budget ranges above 100k per month
Experience driving paid media strategy and testing
Confident ability to communicate with and convince clients
Great at reporting and insights, and great at identifying and optimizing towards client business goals
Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results
Excellent communication, problem-solving, and interpersonal skills
Proficient in Microsoft Office Suite and Google Workspace
Ability to interface with both internal team members and clients
Ability to multitask and prioritize tasks effectively.

Benefits

Comp & perks

Proficiency in spoken and written English at an advanced level is required for this role.
This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts.
Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities.
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.