Senior Field Marketing Specialist
GDS Group
Integrated Campaign Manager
Postman
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, Massachusetts, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $150,000 per year
Job Level
SeniorLead
About the role
- Lead the ideation, planning and execution of integrated marketing campaign strategies that align with business goals and target audience
- Serve as the program owner/lead and hold teams accountable for on-time deliverables
- Manage the end-to-end execution of demand generation campaigns across email, paid media, content syndication, webinars, social media, ABM, and events
- Collaborate with sales, product, and creative teams to create compelling and relevant campaign messaging and assets
- Track, measure, and analyze campaign performance and ROI using data and insights
- Optimize and refine campaigns based on best practices and feedback
- Manage the campaign budget and allocate resources effectively
- Develop and execute comprehensive demand generation strategies to drive continuous growth for lead and pipeline generation
- Increase product usage, user engagement, qualified leads, and drive revenue growth
Requirements
- At least 7 years of experience in B2B digital marketing, preferably in a SaaS or technology company
- Proven track record of creating and executing successful integrated campaigns that deliver marketing qualified leads that convert to sales opportunities
- Strong knowledge of marketing automation and attribution tools, CRM systems, and analytics platforms like Marketo, Salesforce and rampmetrics
- Excellent communication, presentation, and project management skills
- Creative, strategic, and analytical thinker with a growth mindset
Benefits
- Pay-on-performance philosophy
- Flexible schedule working with a fun, collaborative team
- Full medical coverage
- Flexible PTO
- Wellness reimbursement
- Monthly lunch stipend
- Wellness programs for physical and mental health
- Frequent team-building events
- Donation-matching program
- Comprehensive set of benefits
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B digital marketingintegrated marketing campaignsdemand generation strategiescampaign performance analysiscampaign optimizationlead generationpipeline generationmarketing automationattribution toolsanalytics
Soft skills
communicationpresentationproject managementcreative thinkingstrategic thinkinganalytical thinkinggrowth mindset
