Senior Product Manager, Growth
OfferUp
Growth and Community Manager
Pickle
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $135,000 per year
Job Level
Mid-LevelSenior
About the role
- Own LA’s growth strategy and execution, including supply, demand, and revenue; build and nurture a thriving community of renters and lenders in LA
- Identify, test, and scale new growth levers—influencer programs, brand activations, partnerships, scrappy marketing tactics, or community-driven tactics
- Lead influencer outreach, onboarding, and relationship management (20+ calls/week), turning influencer relationships into consistent supply and rental growth
- Ideate, plan, and execute multiple IRL events, activations, and growth initiatives each month to build brand awareness, generate rentals, and expand community reach
- Build relationships with local brands and communities to unlock creative collaborations that drive awareness and adoption
- Own the user funnel in LA—design and execute strategies to convert new users into active renters and repeat customers
- Create initiatives to activate, retain, and celebrate the LA Pickle community, fostering loyalty and word-of-mouth growth
- Define KPIs, monitor marketplace health, and analyze performance across growth initiatives—use data to refine strategy and double down on what works
- Shoot local social media content and support local marketing assets
- Frequently work evenings and weekends to support events and activations
Requirements
- Must be located in LA.
- 5-8 years of experience, with a focus on growth, strategy & operations, market launching, marketing generalist and/or community roles
- Proven ability to own a market end-to-end: strategy, metrics, execution, and iteration
- Track record of driving user acquisition, supply growth, and revenue
- Proven ability to execute events on tight timelines and adapt quickly
- Comfortable working with data and metrics—able to measure marketplace health, diagnose issues, and adjust tactics
- Deep awareness of the LA influencer scene, local brand ecosystem, and cultural touchpoints
- Skilled at identifying culturally relevant, brand-aligned partners and turning relationships into activations
- Deep understanding of Pickle's target LA audience
- Experience driving RSVPs and event turnout with minimal budget, leveraging creative tactics and community networks
- Sales and/or influencer experience, converting influencers into active users and building a WOM engine
- Execution-obsessed with spectacular attention to detail and hyper-organization
- Customer- and community-obsessed, empathetic and responsive
- Quick study with a growth mindset; able to learn on the fly
- Scrappy and solutions oriented; takes initiative and works independently
- Eager to jump at new opportunities and willing to go the extra mile
- Owner mentality; highly reliable and excellent at prioritization
- Flexible and reliable; must be available evenings and weekends and respond quickly
- Analytical; able to report on marketplace health and city growth
- Bonus: Early stage startup experience
- Bonus: Proven experience building community—digital or IRL activations
- Bonus: Familiarity with rental marketplaces, sharing economy, or similar industries
- Bonus: Experience with basic design (eg. Canva for event invites)
Benefits
- Grow within a rapidly scaling, early stage startup
- Work directly with the executive team, including exposure to the founders
- Pickle credits for our employees, we love when the team uses Pickle!
- Competitive compensation and equity
- Healthcare (Medical, Dental, Vision)
- Take what you need paid time off
- Professional coaching, training, and development
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth strategyuser acquisitionevent executiondata analysiscommunity engagementinfluencer outreachmarket launchingKPI definitionmarketing tacticsrelationship management
Soft skills
attention to detailorganizational skillscustomer empathyflexibilityinitiativereliabilityadaptabilitygrowth mindsetcommunicationproblem-solving
