Product Marketing Manager – Customer Insights & Community
Deel
Cloud
Product Marketing Manager – Customer Insights and Community
Deel
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Collaborate cross-functionally with product, sales, design, customer success, and marketing teams to drive customer-centric go-to-market strategies
- Own customer insights, launch campaigns that amplify customer voices, and manage org-wide programs to extract actionable insights
- Build Deel’s global community engine from the ground up and design/run programs, campaigns, and experiences to fuel launches
- Own and scale HR, IT, and Payroll Advisory Boards end-to-end; launch and facilitate monthly sessions to surface insights and strengthen advocacy
- Translate board signals and feedback into crisp recommendations that influence product bets, GTM priorities, and marketing narratives; close the loop with stakeholders
- Operationalize playbooks that turn community energy into earned reach during product announcements; brief advocates, seed assets, and measure impact
- Own customer storytelling: lead interviews, ship case studies, partner with Field Marketing and PR to place customer voices
- Lead audience research: run consumer and market studies, instrument VoC pipelines, and build automated dashboards/alerts for stakeholders
- Own creation, refresh, and governance of personas and ICPs so GTM teams operate from one authoritative playbook
- Serve as on-call customer voice advising teams with fast, data-backed guidance on audience, message, and motion
Requirements
- 4+ years of experience in product marketing management sales-led growth or consumer marketing within a fast-paced, hyper-growth global tech environment
- Strategic thinker and hands-on doer with a strong bias for action; customer-obsessed and eager to join customer calls
- Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
- Strong analytical and creative skills; able to distill quantitative and qualitative data into compelling, insight-driven narratives
- Excellent communicator and storyteller; experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content
- Ability to run consumer and market studies, instrument VoC pipelines, and build automated dashboards/alerts
- Experience leading customer interviews, case studies, and customer-centric campaigns
- English fluency (ability to speak, read, and write English)
