Deel

Product Marketing Manager – Customer Insights and Community

Deel

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Build Deel’s global community engine from the ground up and design programs to engage workers and HR/IT/Payroll leaders
  • Own and scale Advisory Boards (HR, IT, Payroll); launch and facilitate monthly sessions to surface insights and strengthen advocacy
  • Translate board and community feedback into recommendations that influence product bets, GTM priorities, and marketing narratives
  • Design and run programs, campaigns, and experiences leveraging customer advisory board, Deel Advocates, and power users to fuel product launches
  • Amplify launches with community through playbooks, advocate briefings, seeded assets, and impact measurement
  • Lead customer storytelling: conduct interviews, produce case studies, and partner with Field Marketing and PR to amplify customer voices
  • Lead audience research and market studies; instrument VoC pipelines and build automated dashboards/alerts for stakeholders
  • Own personas and ICP governance to provide an authoritative playbook for GTM teams
  • Act as on-call customer voice advising teams with data-backed guidance on audience, messaging, and motion

Requirements

  • 4+ years of experience in product marketing management, sales-led growth, or consumer marketing within a fast-paced, hyper-growth global tech environment
  • Strategic thinker with strong bias for action and customer obsession
  • Willingness to join customer calls and uncover deep customer insights
  • Proven ability to lead and execute complex cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
  • Strong analytical and creative skills; ability to distill quantitative and qualitative data into insight-driven narratives
  • Excellent communication and storytelling skills; experience enabling internal teams and influencing stakeholders
  • Ability to own creation, refresh, and governance of personas and ICPs
  • Experience running consumer and market research and building VoC pipelines and dashboards
  • Must provide country of residence and confirm authorization to work; visa sponsorship may be required depending on location
  • English fluency (able to speak, read, and write English fluently)
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