Build Deel’s global community engine from the ground up and design programs to engage workers and HR/IT/Payroll leaders
Own and scale Advisory Boards (HR, IT, Payroll); launch and facilitate monthly sessions to surface insights and strengthen advocacy
Translate board and community feedback into recommendations that influence product bets, GTM priorities, and marketing narratives
Design and run programs, campaigns, and experiences leveraging customer advisory board, Deel Advocates, and power users to fuel product launches
Amplify launches with community through playbooks, advocate briefings, seeded assets, and impact measurement
Lead customer storytelling: conduct interviews, produce case studies, and partner with Field Marketing and PR to amplify customer voices
Lead audience research and market studies; instrument VoC pipelines and build automated dashboards/alerts for stakeholders
Own personas and ICP governance to provide an authoritative playbook for GTM teams
Act as on-call customer voice advising teams with data-backed guidance on audience, messaging, and motion
Requirements
4+ years of experience in product marketing management, sales-led growth, or consumer marketing within a fast-paced, hyper-growth global tech environment
Strategic thinker with strong bias for action and customer obsession
Willingness to join customer calls and uncover deep customer insights
Proven ability to lead and execute complex cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Comms
Strong analytical and creative skills; ability to distill quantitative and qualitative data into insight-driven narratives
Excellent communication and storytelling skills; experience enabling internal teams and influencing stakeholders
Ability to own creation, refresh, and governance of personas and ICPs
Experience running consumer and market research and building VoC pipelines and dashboards
Must provide country of residence and confirm authorization to work; visa sponsorship may be required depending on location
English fluency (able to speak, read, and write English fluently)