Field Marketing Manager / Senior Manager, MedTech Clinical
Veeva Systems
Cloud
Field Marketing Manager / Senior Manager
Veeva Systems
full-time
Posted on:
Origin: • 🇺🇸 United States • Massachusetts
Visit company websiteSalary
💰 $75,000 - $150,000 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Develop and execute the strategic, integrated marketing plan for one or more Veeva Commercial Cloud products
- Lead and support a broad mix of marketing programs across channels – including digital marketing, Veeva and industry events, webinars, paid and organic social, advertising and syndication
- Own programs (webinars, customer meetings, events) end to end, including ideation, execution, and measurement
- Organize and coordinate Veeva and industry events, including logistics, contract negotiations, internal and external communications, speaker management, event app management, and reporting
- Write compelling copy that converts for landing pages, email, and social media
- Build and maintain a complete, accurate contact database for marketing and sales in partnership with marketing operations; coordinate outbound communications with other field marketers to drive engagement through nurture programs
- Coordinate with internal teams (product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital) to execute programs successfully
- Own program reporting and metrics
- Own annual planning and budget management for your product(s)
Requirements
- 4+ years of B2B enterprise software or high-growth SaaS startup marketing experience, with increasing responsibility and direct experience owning a wide variety of programs, tactics, and channels
- Excellent communication skills, with experience writing engaging, value-driven, and customer-first campaign copy
- Ability to work and communicate with all levels in the organization
- Well-organized with very high attention to detail and strong project management skills
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Working, hands-on experience with marketing automation platforms (Marketo, HubSpot or equivalent) and CRM systems
- Growth-minded and a team player with a positive attitude
- Nice to have: Experience developing and executing account-based marketing programs
- Nice to have: Experience with customer retention, cross-sell, and upsell campaigns
- Nice to have: Experience with vertical marketing, especially the life sciences industry
