Pharos

Digital Marketing Manager

Pharos

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $90,000 - $95,000 per year

Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Own Pharos' digital presence end-to-end, including website, SEO/AEO, and content distribution
  • Manage the company website (WordPress): new page creation, UX improvements, technical performance, conversion optimization
  • Lead SEO/AEO strategy and execution: keyword planning, content optimization, link building
  • Drive the digital journey across channels (web, email, content distribution, review sites, communities, YouTube) to maximize awareness, engagement, and lead generation
  • Build, test, and optimize campaigns in HubSpot, including workflows, webinars, content promotion, and lead routing
  • Own metrics and reporting across digital channels; analyze performance and recommend improvements
  • Partner cross-functionally with content, sales, and agency partners to ensure consistent messaging and seamless execution
  • Stay current on AI and digital marketing trends and experiment with new tools and approaches
  • Report directly to the VP of Marketing and play a central role in shaping prospect discovery, engagement, and conversion

Requirements

  • 5+ years of experience in digital marketing or marketing operations, ideally in SaaS
  • Hands-on experience with WordPress, HubSpot, Salesforce, and Google Analytics
  • Strong grasp of SEO best practices, with a track record of improving organic performance
  • Data-driven mindset with proven ability to translate insights into action
  • Organized, detail-oriented, and comfortable managing multiple projects at once
  • Collaborative communicator who works well across teams and thrives in a fast-paced environment
  • Stay current on AI and digital marketing trends and experiment with new tools
  • Must reside in the US and be authorized to work for any US employer without current or future need for Visa Sponsorship (position not eligible for Visa Sponsorship)
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