Mercalis

Digital Marketing Manager

Mercalis

full-time

Posted on:

Origin:  • 🇺🇸 United States • North Carolina

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Job Level

JuniorMid-Level

Tech Stack

WordPress

About the role

  • Work cross-functionally to execute marketing strategies and contribute to campaign content development for all service lines (Patient Services, Healthcare Provider Engagement, Payer Intelligence, Clinical Trial Support, and Consulting).
  • Serve as project manager with various third-party vendors, maximizing return on investment and ensuring high performance.
  • Oversee corporate website(s) with web hosting vendor and all associated content requests, being mindful of SEO needs and core organizational KPIs.
  • Own our marketing automation platform, Account Engagement (formerly known as Pardot) for top-of-funnel lead generation, pipeline building, and nurturing campaigns.
  • Responsibility for creating automated email journeys, landing pages, and trackable links, and regularly reporting on performance – using the data to refine and improve campaigns.
  • Manage SEM / display advertising campaigns with third-party agency, measure impact, and present results to key stakeholders on monthly basis.
  • Work with third-party vendor to continue implementing SEO improvements.
  • Drive social media content strategy and execution on LinkedIn, X/Twitter, Instagram, and YouTube via utilization of social listening / scheduling tools.
  • Develop digital-centric content that demonstrates thought leadership.
  • Work closely with Creative Director to generate ideas and direction for content such as social media imagery, website resources, and sales collateral.
  • Partner with members of HR and DEI on content to elevate our organization’s community impact and drive employer brand on social media channels and our websites.
  • Develop and maintain knowledge on the latest trends, tools, and capabilities across the digital marketing landscape.

Requirements

  • Bachelor’s degree required.
  • 2-4 years of digital marketing experience.
  • Pharmaceutical / Life Science experience preferred.
  • Experience with using a CMS to manage websites (WordPress or other).
  • Experience with managing social media platforms and creating content tailored to each channel.
  • Familiarity with marketing automation platforms (previous use of Account Engagement (formerly known as Pardot) would be a plus).
  • Ability to work with stakeholders to create email content and automated journeys to nurture prospects.
  • Experience with using GA4 to report on website performance, and to inform improvements in website content, user journey, and user experience.
  • Proven track record of managing successful LinkedIn advertising campaigns.
  • Strong leadership skills (e.g. influencing without authority, leading cross-functional teams, and managing third parties).
  • Excellent written and oral communication skills with strong attention to detail.
  • High level of independence, energy, and integrity.
  • Confidence to present results to senior leadership and stakeholders.
  • Ability to learn and maintain a broad knowledge of Mercalis sales, marketing, technology, and operations processes.