Pharos

Implementation Specialist

• Own and maintain a real-time project plan using tools like Wrike, Jira, or MS Project
• Ensure accurate scheduling, dependencies, and resource allocation
• Proactively identify risks and implement mitigation strategies
• Escalate critical issues promptly and drive resolution
• Align deliverables across Engineering, Professional Services, Customer Success, and client teams
• Deliver clear, concise updates to leadership and client executives
• Ensure clients are trained and ready for full adoption post-implementation
• Support seamless handoff to Customer Success for ongoing engagement

Project Implementation Manager

Marketing

• Own product release communications, launches, and ongoing promotion to drive growth, awareness, and adoption of new features.
• Create enablement materials including demo scripts, product demos, pitch decks, and training guides.
• Serve as a communication bridge to customers, delivering updates, training, and educational materials.
• Stay ahead of trends and competitors to provide insights that influence product positioning and sales strategies.
• Be the go-to resource internally for product knowledge, customer use cases, and market insights.
• Help increase product adoption of new releases/features and improve conversion rates.
• Build and maintain relationships with key industry analysts.

Marketing Manager – Product & Enablement

Digital Marketing

• Manage the company website (WordPress), including new page creation, UX improvements, technical performance, and conversion optimization.
• Lead SEO/AEO strategy and execution, including keyword planning, content optimization, and link building.
• Drive the digital journey across channels (web, email, content distribution, review sites, communities, You Tube, etc.) to maximize awareness, engagement, and lead generation.
• Develop and execute multi-channel demand generation campaigns to drive qualified leads and pipeline growth.
• Own the demand generation calendar and ensure timely delivery of campaigns and assets.
• Build, test, and optimize campaigns in HubSpot, including workflows, webinars, content promotion, and lead routing.
• Own metrics and reporting across digital channels, analyzing performance and recommending improvements.
• Implement A/B testing and data-driven optimizations to maximize ROI and lead quality.
• Partner cross-functionally with content, sales, and agency partners to ensure consistent messaging and seamless execution.
• Stay current on AI and digital marketing trends, experimenting with new tools and emerging technologies to enhance demand generation strategies and keep Pharos at the forefront.

Digital Marketing Manager – SaaS Demand Generation

• Own Pharos' digital presence end-to-end, including website, SEO/AEO, and content distribution
• Manage the company website (WordPress): new page creation, UX improvements, technical performance, conversion optimization
• Lead SEO/AEO strategy and execution: keyword planning, content optimization, link building
• Drive the digital journey across channels (web, email, content distribution, review sites, communities, YouTube) to maximize awareness, engagement, and lead generation
• Build, test, and optimize campaigns in HubSpot, including workflows, webinars, content promotion, and lead routing
• Own metrics and reporting across digital channels; analyze performance and recommend improvements
• Partner cross-functionally with content, sales, and agency partners to ensure consistent messaging and seamless execution
• Stay current on AI and digital marketing trends and experiment with new tools and approaches
• Report directly to the VP of Marketing and play a central role in shaping prospect discovery, engagement, and conversion