Senior Director, GTM Sales Strategy and Planning
Pure Storage
Tableau
Senior Director, Media Measurement, Optimization, Web Analytics
Pfizer
full-time
Posted on:
Location Type: Office
Location: New York City • Florida, Illinois, New York, Pennsylvania, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $219,800 - $366,400 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Drive transformation of how Media & Creative data fuels Pfizer’s modern marketing engine; lead performance & optimization across paid, owned & earned media.
- Oversee integrated media analytics strategy, test-and-learn frameworks, and end-to-end delivery of media performance insights to business leadership, brand marketing, and CMO partners.
- Manage and grow a global, multifunctional analytics team of 20+ (23+ referenced) across media, creative, web, audience, data strategy, and omnichannel intelligence.
- Lead strategic vision, operations, and governance for media, creative, audience, website, influencer/earned, and omnichannel analytics; build & scale enterprise performance measurement and optimization.
- Serve as senior escalation and decision point for advanced media analytics and data management strategy internally and with agency partners.
- Create and evolve best practices, roadmaps, & AI use cases for media optimization.
- Oversee delivery of global and U.S. brand-level performance reporting and strategic insights to senior stakeholders, the SLT/ELT, and brand marketing teams.
- Lead media representation as a key SteerCo & ATC member; advance KPI frameworks and lead executive measurement planning for high-impact campaigns.
- Create & oversee integration of media optimization reports across media, creative, audience, website, influencer, owned, earned & GTM strategy for 50+ brands globally.
- Deliver ongoing monthly/quarterly reporting and ad hoc analysis with actionable insights for L1 and L2 business unit teams.
- Develop and enhance performance benchmarks; translate campaign results into optimization opportunities to drive continuous improvement.
- Lead and oversee agency teams supporting reporting & optimization globally for nearly $1B in media investment; oversee negotiation structure for agency & 3rd party vendor scopes.
- Build and scale Centers of Excellence for omnichannel intelligence, HCP, and optimization; standardize global experimentation framework and test planning execution.
- Drive agency initiatives and operational transformation; implement scalable solutions and improved data foundations for insight delivery.
- Collaborate closely with stakeholders across the CMO organization, Digital Organization, Procurement, Business Units, Corporate Affairs, Finance, and Legal to experiment with new capabilities.
Requirements
- BS Degree in Marketing.
- 12 years work experience in media measurement and analytics.
- Expertise in media attribution and measurement platforms.
- Experience with the vendor landscape and technology applications including CDP integrations; Data Lake architecture; customer journey personalization and messaging; paid, earned, and owned media mix modelling planning; media activation reporting and other forms of market research.
- Familiar with AdTech toolsets and platforms; skilled in manipulating data sets and creating visualizations; experience designing and building/evolving dashboards in Tableau, Datorama and Power BI.
- Experience with both Traditional and Social Platforms strategy and management – Facebook Business Manager, Google Ads, Twitter Ads, etc.
- Creative, innovative problem solver who leads with insights derived from data.
- B2B and B2C data-led marketing experience.
- Experience with leading agencies, ISV technology companies or consulting partners in advertising and marketing tech.
- Broad knowledge of the pharmaceutical industry and healthcare environment.
- Understanding of data-driven media planning and buying approaches in the US.
- Executive presence and demonstrated ability to effectively influence and drive alignment across senior leaders and colleagues at all levels of the organization.
- Proven ability to work collaboratively across multiple teams and in a matrixed environment.
- Exceptional interpersonal skills and mastery of working in a matrixed environment.
- Excellent communication, strong writing, presentation and influencing skills.
- Ability to lead cross-functional and cross-business projects and initiatives, identify risks and remove roadblocks.
- Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines.
- Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members.
- Ability to manage and coach direct reports and agile teams.
- Permanent work authorization in the United States required.
- MBA preferred.
Benefits
- Eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share based long term incentive program.
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
- Paid vacation, holiday and personal days.
- Paid caregiver/parental and medical leave.
- Health benefits to include medical, prescription drug, dental and vision coverage.
- Comprehensive and generous benefits and programs to help colleagues lead healthy lives.
- Relocation assistance may be available based on business needs and/or eligibility.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media measurementmedia analyticsmedia attributiondata manipulationdata visualizationdashboard designmedia mix modelingcustomer journey personalizationperformance optimizationcampaign reporting
Soft skills
creative problem solvingcollaborationinfluencingcommunicationpresentation skillsorganizational skillsleadershipaccountabilityadaptabilityteam management
Certifications
BS Degree in MarketingMBA preferred
