Senior Lifecycle Growth Manager

Owner.com

full-time

Posted on: 9/11/2025

Origin: • 🇺🇸 United States

✨ AI Apply

💰 $140,000 - $170,000 per year

Senior

Tableau

About the role

Own the strategy and execution of demand generation campaigns that drive qualified leads and accelerate sales cycles.
Analyze lead scoring frameworks to help drive new and existing campaigns.
Partner with sales leadership to shorten time-to-first-touch and increase lead velocity across the funnel.Design and execute personalized, multi-channel campaigns (email, SMS, in-product) that drive conversion and pipeline growth.
Optimize campaigns based on data — analyzing funnel performance, conversion metrics, and pipeline velocity to iterate quickly.
Lead experimentation and A/B testing to identify the most effective messaging, channels, and offers.
Collaborate with product marketing, revenue operations, and sales to ensure seamless handoffs and shared accountability for outcomes.
Deliver regular reporting and insights on lead quality, velocity, and revenue contribution to senior leadership.

8+ years in demand generation or lifecycle marketing, with at least 5 years in a B2B environment, driving sales pipeline.
Proven experience building and optimizing lead scoring models and frameworks that improve sales efficiency and conversion.
Strong expertise with marketing automation tools (e.g., Hubspot, Marketo, Braze) to build multi-channel, multi-step campaigns.
Deep proficiency with CRM systems (e.g., Salesforce, Hubspot) and analytics platforms (e.g., Looker, Tableau) to track, measure, and optimize funnel performance.
Track record of reducing time-to-first-touch and improving lead velocity.
Skilled in data-driven experimentation and campaign optimization.
Familiarity with AI tools (e.g., ChatGPT, Claude) for generating high-quality copy and assets.
Analytical, growth-oriented, and able to connect marketing activities directly to revenue impact.