8x8

Senior Paid Media Manager

8x8

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, Massachusetts

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Salary

💰 $115,875 - $230,000 per year

Job Level

Senior

Tech Stack

Tableau

About the role

  • Architect and manage a comprehensive global paid media strategy, incorporating Paid Search, Social, Affiliate, Content Syndication, and Programmatic channels.
  • Lead budget planning, forecasting, and pacing for multimillion-dollar campaigns across regions and buying stages.
  • Own paid media daily operational alignment of paid media initiatives with marketing campaigns, ABM programs, and sales activation goals.
  • Direct hands-on execution and/or oversight of campaign setup, optimization, and performance across Google Ads, Microsoft Ads, LinkedIn, 6sense, and programmatic platforms.
  • Review sites, native ads, content syndication, appointment setting vendors and retargeting.
  • Lead a structured test-and-learn roadmap across all channels (A/B, incrementality, landing page variants, etc.) to maximize efficiency and ROI.
  • Partner with vendors to define success criteria, ensure accountability, and continuously raise performance standards.
  • Lead performance analysis and insights delivery across all channels, ensuring accurate attribution and actionable storytelling.
  • Drive media mix modeling and budget reallocation to optimize performance across the funnel.
  • Champion use of 6Sense and other intent data to enhance segmentation and targeting across campaigns and channels.
  • Act as senior liaison with ABM, Product Marketing, Creative, Web, and Sales teams to ensure campaign assets and journeys align with campaign-specific needs.
  • Collaborate with analytics and martech teams to evolve reporting dashboards and integrate new data sources (e.g., Salesforce, GA4, Tableau).
  • Partner with SEO and content teams to unify messaging and drive efficiency across paid and organic efforts.
  • Mentor junior paid media team members and contribute to talent development across the broader demand generation team.
  • Provide strategic guidance to stakeholders on trends, innovations, and emerging channels and present campaign performance and strategic recommendations regularly to senior executives.

Requirements

  • 7–10+ years of progressive experience in digital media with a focus on B2B SaaS, including significant time managing paid channels end-to-end.
  • Expertise in paid media across channels including Search (Google/Bing), Social (LinkedIn, Meta), Affiliate, Review sites, Native Ads, and Content Syndication.
  • Demonstrated success owning large-scale, multi-region campaign strategies with measurable impact on revenue pipeline.
  • Highly analytical mindset with deep proficiency in tools such as GA4, Salesforce, 6Sense, Tableau, Looker, or similar BI tools.
  • Proven ability to drive omnichannel alignment and collaborate with stakeholders across Marketing, Sales, Ops, and Product.
  • Comfortable managing external agencies and performance vendors, with experience negotiating and evaluating partner performance.
  • Adept at storytelling with data and presenting to senior stakeholders with clarity and business impact.
  • Bachelor's degree in Marketing, Business, Economics, or a related field